CRM, Customer Philosophy and Customer relationships

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

JULY 28, 2014

If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane. Relationship is not merely the sum of a series of interactions. Relationships do not reside in CRM databases.

Customer Philosophy

Customer Philosophy CRM Customer Centricity Customer Retention

Erich Fromm On The Central Challenge Of Cultivating Meaningful Relationships With Customers

Maz Iqbal

JULY 8, 2015

What Is The Central Challenge Of Building Meaningful & Profitable Relationships With Customers? Is it about coming up with new products and services that attract customers like bright lights attract moths at night-time? Is this challenge about opening up 24/7 access to your business through any and all channels?

Customers

Customers Customer Philosophy CRM Customer relationships

Customer Experience Update

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Erich Fromm On The Central Challenge Of Cultivating Meaningful Relationships With Customers

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