Remove Customer Journeys Remove Customer Voice Remove Exercises Remove Leadership
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Customer Understanding: The Cornerstone of Customer-Centricity

CX Journey

Customer-centric companies do the following to ensure the organization knows its reason for being, i.e., the customer, and to embed the customer into the DNA of the organization. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise.

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Guest Post: 4 Inputs of a Customer-Centric Culture Transformation

ShepHyken

Leadership. An important thing to note about a customer-centric culture is: it is deliberately designed to be that way. The CEO (and the entire leadership team) must be committed to bringing the customer voice into all they do. Customer understanding is the cornerstone of customer-centricity.

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Using Your Employees' Voices to Transform the Customer Experience

CX Journey

Think about your interactions with companies like Southwest Airlines, Zappos, or Ritz-Carlton; these companies have created intentional cultures of employee experience, happiness, and engagement first because they know that if their employees are miserable, their customers will be, too. How do we do that? There are five very clear steps: 1.

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Customer Understanding: The Cornerstone of Customer-Centricity

CX Journey

Customer-centric companies do the following to ensure the organization knows its reason for being, i.e., the customer, and to embed the customer into the DNA of the organization. Understanding these expectations and identifying key drivers of a great customer experience are important outcomes of this exercise.

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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

6M to $10M of Annual Recurring Revenue (ARR) or ~10 Customer Success Mangers (CSMs). Activities: Customer segmentation, defined CSM engagement models, defined customer journey maps, alignment between Sales and Customer Success. But you end up turning your customer journey into an internal process map.

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How to Embed a Customer Experience Framework 

ijgolding

Do you know if your own people are engaged in what you are supposed to be doing for your customers? Customer Experience Culture – Customer Experience communication and engagement. Are your own people advocates or ‘fans’ of what you are supposed to be doing for your customers? Voice of the Employee measurement.

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Four Ways to Improve Your Customer Experience Strategy

Experience Investigators by 360Connext

“The big impetus is: Can the listening post provide a direct customer perspective and context to the behavior we are seeing in the other instrumentation we have around the business?” Jignesh’s leadership team meets monthly to review the customer feedback and identify issues with the customer journey.