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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases.

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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases.

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How to Embed a Customer Experience Framework 

ijgolding

C ustomer Journey Management and Measurement (Voice of the Customer and Voice of the Process); Organisational adoption and accountability. Do you know what you need to get better at doing for your customers? Customer Focused Prioritisation; Customer Experience Improvement and Design.

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How CX Delivers Business Value

Verint

In today’s ultra-competitive market, Customer Experience (CX) is a strategic imperative that is helping market leaders aggressively grow their business through new customer acquisition and existing customer retention.

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Customer Experience Measurement – Why it is Vitally Important BUT Badly Done!

ijgolding

The ability of a company to robustly and continuously capture a ‘fact based’ understanding of how capable they are of meeting customer needs and expectations is critical if they have a desire to achieve customer focused success.

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Chief Customer Officer: A Direct Competition to Chief Marketing Officer or a Resourceful Ally

SmartKarrot

Marketing leaders do not understand the nuances of customer interaction, effortless communication, customer service, customer experience, and the basic knowledge of what customers want. This is why companies with a great brand presence may not have the best customer retention or customer experience.

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Back Office Falling Behind? Balance Customer Centricity and Efficiency

Verint

greater year-over-year growth in annual company revenue, and enjoyed an 88 percent customer retention rate vs. 43 percent for all others surveyed. For example, Aberdeen Group research found that next-generation back office groups met their quality service-level agreements 21x more often than all others surveyed, had 3.7x