Optimove

OCTOBER 17, 2019

In content-based programs, the customer can access the service an unlimited amount of times within a specific time; Product-based customers are likely to have one interaction with the brand during each period. Adding a rewards program is a good way to encourage customers to provide useful feedback. Why Have VIPs ?

Rewards Programs 63

Rewards Programs Groups Loyalty Social Media 63

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. People are changing the way they shop, how they can travel, where they eat, how they work, and how they stay in contact with loved ones.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Retently

MARCH 18, 2019

Consumers love Starbucks – even more since the company implemented its rewards program. Apparently, customer loyalty was so high that Starbucks’ program ended up holding more money than some banks. The offering in question also needs to be fast and convenient, so that they save consumers time and effort.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

FEBRUARY 26, 2019

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. A useful set of segments might include: For Travel. For Retail.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

DSW, a shoe retailer, built a new loyalty platform on Google Cloud Services, allowing the retailer to ‘tailor rewards and offers with a high level of detail, engaging customers as individuals to build emotional loyalty’. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JUNE 19, 2019

Instead of using points as incentives, AS Roma built ´love´ and engagement around an information and gamification portal, to stimulate interaction between the brand and all stakeholders, and reveal valuable insight to drive even higher levels of enthusiasm for the team. This is a huge problem for the consumer.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. consumer goods (Fitbit). travel (Budget car rental, Velocity).

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

MARCH 21, 2019

Responsys , a cloud-based Campaign Management platform particularly prevalent in the airline industry, has been adopted by the Landmark Group of consumer brands to avoid this problem. Definition: where you keep all transactions involving the loyalty currency issued/redeemed.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58