Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement
Optimove
NOVEMBER 15, 2022
To build authenticity, marketers really need to dig deep to understand the attitudes, beliefs, and behaviors of their Gen Z audience so they can create campaigns that communicate authentically and creatively. Tip #6: Make it entertaining. A highly effective way of engaging your Gen Z users beyond a few seconds is through gamification.
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