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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.

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Two roles of a Chief Customer Officer

Zeisler Consulting

The concept of a Chief Customer Officer (CCO or, sometimes, CXO) is still pretty fresh for a lot of organizations. Depending on your Customer profiles, this may be a huge part of this aspect of the work. Without these insights, it’s likely to be too late when the Customer finds out after a change has already been made.

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Do You Need a Chief Customer Officer?

Customer Bliss

A Chief Customer Officer is successful when he or she can simplify how the organization works together to achieve customer-driven growth, engage the leadership team and connect the work to a return on investment. Throwing head count at the customer challenge is not necessarily the automatic solution.

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How to Win the Chief Customer Officer Role, With Sandy Miranda – CB70

Customer Bliss

Together we can make every day better for our customers and I am happy to help. How Do You Take Steps To Achieve A Chief Customer Officer Role? In short: the success of prior projects, especially if your organization is already customer-focused. This was the final jump before the Chief Customer Officer role.

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Do You Need a Chief Customer Officer?

Customer Bliss

A Chief Customer Officer is successful when he or she can simplify how the organization works together to achieve customer-driven growth, engage the leadership team and connect the work to a return on investment. Throwing head count at the customer challenge is not necessarily the automatic solution.

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The Chief Customer Officer Role in Media, With Robert Bridge of Telegraph Media Group – CB39

Customer Bliss

The New York Times has a leader of Customer Experience (who we will soon be interviewing), and I was pleased to see that the UK is also embracing this role. Robert’s answers: Be a marketer in this role and embrace the broader amount of work it encompasses (I believe all of us in this field are marketers of hope, as an aside).

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The Lifecycle and Legacy of a Chief Customer Officer, with Stephen Ingledew – CB63

Customer Bliss

Stephen has held senior executive roles in marketing, customer growth, distribution, or product with Barclays, AMP, Frizzell, Berkeley Berry Birch, and Standard Life. These included the creation of new marketing approaches to acquire and retain customers and the formation of a new customer focused digital business channel.