Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement
Optimove
NOVEMBER 15, 2022
Recent estimates tell us that there are around 68 million Gen Z’ers in the United States, 74% of which are willing to spend more with a brand that delivers a great customer experience. In short, brands have to be vocal about their values and principles all while backing them up with actions. Tip #6: Make it entertaining.
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