Brand Values eBook Employee Experience Leadership 
Stella Connect
APRIL 17, 2018
Align customer service training with brand values and goals. If brand guidelines seem arbitrary, it will be harder to get your agents’ buy-in. Include the “why,” or the brand goals and values reflected in the desired behavior, so agents will feel empowered in their role and enthusiastic about representing the brand well.
Stella Connect
APRIL 17, 2018
Align customer service training with brand values and goals. If brand guidelines seem arbitrary, it will be harder to get your agents’ buy-in. Include the “why,” or the brand goals and values reflected in the desired behavior, so agents will feel empowered in their role and enthusiastic about representing the brand well.
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