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9 Must-Read Articles on EX, Linking EX & CX, and Branded Experience

InMoment XI

Organizations around the world are actively evaluating—and seeking to better understand—the decision-making and behavioral influence of employee and customer trust, the drivers of emotional bonding with a brand or company, and what is required to create and sustain a more valuable branded experience. Learn more here! #2:

Brands 493
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What Brands Should Do to Design More Inclusive Experiences

InMoment XI

The road to more inclusive experiences is rarely straightforward, which is why it’s imperative for organizations to consider as many voices as possible along their inclusion journey. No matter where your brand is on its Inclusion journey, some amount of mistakes and missteps are, unfortunately, to be expected. Mistakes Will Be Made.

Brands 493
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How Quick Service Restaurant Brands Can Drive Profitable Guest Experience Programs

InMoment XI

With a proactive guest experience program that allows them to gather the valuable guest feedback and then take the necessary action they need to attract new diners, satisfy regulars, and turn those potentially negative experiences into positive ones. How do I understand the overall experience guests are having with my brand?

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. It makes sense, then, that their standards for customer and employee experiences would be higher than ever, too.

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The Verint Experience Index: Retail

Retail customers value price above everything, but the importance of other factors varies for different brands.

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How Employee Experience Initiatives Help Brands Retain Talent, Grow Workforces, and So Much More

InMoment XI

The causes and effects of employee churn are complicated, but the bottom line for brands and organizations the world over is simple: employee expectations have changed, and workplace cultures’ view of the employee experience must change as well. The Rundown on Employee Experience. How We Got Here.

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At a Glance: 3 Employee & Customer Experience Program Use Cases for Financial Services Brands

InMoment XI

Financial services brands know that customers take their money seriously, so many of them leverage employee and customer experience programs to understand what their customers need, then create experiences that build trusting, positive customer/brand relationships. Use Case #1: Empowering Employees.

Financial 295
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How Mature Are Your Digital Experiences? A Step-by-Step Guide to Improved CX

Getting your customer experience (CX) right drives business success. As digital channels dominate customer interactions, experiences are critical to get right. As digital channels dominate customer interactions, experiences are critical to get right. That’s why we wrote this eBook.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do. If you can’t identify it, you can’t fix it!

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Customer Perceptions of the Community Experience

Speaker: Mike Ellis, Vanilla Forums Marketing Manager

In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. How do customers see community as a solution to their customer experience expectations? Join us to learn: What do Customers Expect from CX?

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Research Report: The State of Community Management

Customer Communities Elevate the Customer Experience. In short, a well-maintained community will provide immense brand value and elevate the customer experience. External Communities Elevate the Customer Experience. Internal Communities Reveal Untapped Potential. Grab your free copy today!

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Research Study: Customer Perceptions of the Community Experience

Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the “want behind the want” by asking if customer expectations around CX align with community offerings. What do consumers expect when it comes to CX? This report outlines our surprising findings, including: What customers expect from CX.

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Make Your Customer Experience As Great As Your Products

However, the expectation for B2B companies to deliver exceptional experiences is the same, if not higher, than their B2C counterparts.

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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The best customer experiences go beyond the sale. But if you have to beg a customer to give a review or referral, you're doing it wrong.

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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

Specifically, Bryan will discuss: Why a culture of accountability is key: everyone in your organization is responsible for providing a great customer experience, not just the front line employees. Why employee empowerment is a proven ROI and will create lasting customers of your brand. The humanity of customer experience.