Customer Lifetime Value: A Guide to the Northstar Revenue Metric
Wootric CX Blog
AUGUST 4, 2020
The goal is to make the revenue-over-time from each individual customer as high as possible. Because when you go after CLV with intention, making it one of your “North Star” metrics, you’ll find that the cost-to-acquire actually shrinks. Part 1: Making the case for CLV as the key metric for your customer experience strategy.
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