Remove what-makes-calculating-the-roi-of-beta-testing-so-difficult
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Customer Lifetime Value: A Guide to the Northstar Revenue Metric

Wootric CX Blog

The goal is to make the revenue-over-time from each individual customer as high as possible. Because when you go after CLV with intention, making it one of your “North Star” metrics, you’ll find that the cost-to-acquire actually shrinks. Part 1: Making the case for CLV as the key metric for your customer experience strategy.

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Expansion Revenue Management: The Final Frontier for Mature Customer Success / Account Management Teams

SmartKarrot

What do you mean by the term expansion revenue in B2B SaaS? Simply put, expansion revenue is the extra money a company makes from selling to its current clientele. In short, any extra money made after the customer makes their initial purchase or signs their contract can also be termed expansion revenue. Sales brain, I suppose.