Elevating Personalization: Optimizing Journey Orchestration with Integrated Customer Data Platforms (CDPs) and Multichannel Marketing Hubs
Optimove
AUGUST 31, 2023
Consumers indicate that the relevance of a message significantly influences their decision to open an email from a brand. ” In our work with hundreds of major B2C brands, we have observed that relevance plays a pivotal role in enhancing customer engagement across diverse industries such as finance, retail, and gaming.
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