GetFeedback

JANUARY 6, 2020

Using personas, a practice highly recommended by CX experts means multiple journeys should be analyzed. I’ll discuss personas in more detail below. In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. What is the difference between B2B and B2C?

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

GetFeedback

APRIL 8, 2019

Buyer personas are often created on instinct instead of data. In some cases, buyer personas limit you to targeting one or two types of people, ignoring the different stages of the buyer cycle entirely. Buyer personas are old news. Tap the hamburger menu (the three bars in the right corner).

Customer Journeys 207

Customer Journeys Analytics B2B Social Media 207

SmartKarrot

MAY 6, 2022

From a bird’s eye view, the customer journey is a simple, transactional journey happening between a seller and a buyer. This makes it extremely important for companies to understand the customer journey and the touchpoints involved. This blog will answer all your questions about customer journey mapping. Buyer personas.

Customer Journeys 10

Customer Journeys Touchpoint Effort Score B2B 10

Gainsight

SEPTEMBER 24, 2019

This is a blog about how to create a strategy for dealing with sponsor change. But no matter how sophisticated we get, there’s one thing every B2B company deals with that will almost always be an issue for the Theory of Customer Determinism: sponsor change. Understand the “lay of the land”. Data, determinism, and demons.

Tips 12

Tips Chief Customer Officer B2B Meeting 12