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Is NPS a Useful Metric?

Amity

This article was originally published on WnTD's blog. In a recent post , we talked about Customer Success Metrics, one of which was the Net Promoter Score (NPS). There is some debate on whether NPS is a useful metric or not. First, let’s go back to basics on what NPS is. This is a good thing to know.

NPS 71
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4 case studies to prove the value of Net Promoter Score

delighted

The value of a strong Net Promoter Score (NPS) is that it can indicate if your business is delivering on the promises that it’s making to customers. For instance, high NPS scores positively correlate to customer retention, referral acquisition, and strong brand awareness. But first, let’s take a quick look at how NPS is measured.

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12 reasons to follow up with detractors

delighted

Often used as a barometer for brand health, Net Promoter Score surveys measure customer loyalty by identifying customers as promoters, passives, and detractors by asking: “How likely are you to recommend ABC Company?”. Running a successful NPS program is more than simply asking your customers for feedback. What is a detractor?

NPS 40
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is the author of ‘Be Your Customer’s Hero’, the founder of the popular Customers That Stick® blog, the Co-Host of the Crack the Customer Code podcast, and the creator of multiple virtual training courses on customer service and experience. The Super-Heroes of Customer Experience are here! LinkedIn : [link].

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Customer experience vs customer service: why it matters to your business

delighted

Historically, the concept of “customer experience” has been seen as purely the responsibility of customer support. Today, this couldn’t be more inaccurate. Customer experience” was strictly customer service-driven and incredibly retroactive — something that was only monitored or addressed post purchase. Does customer experience increase revenue?