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How to Enhance Your Customer’s Memory of Their Experience

Beyond Philosophy

Today, we decided to address memory and how crucial it is to enhance your customers’ recollections of their experience with you. Chen says that the Return Trip Effect describes how, when you go somewhere you are looking forward to, the trip to the destination often feels like it takes longer than the one going back.

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The importance of emotion to successful customer experiences

Eptica

Measuring emotion is now much more difficult than before, due to two key reasons: The majority of interactions for many businesses are now digital, so there are few verbal or visual clues to what a customer is feeling when they are dealing with you. So, how can brands ensure they are taking emotion into account?

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The Cycle of Success: a Blueprint for Customer Success Teams

Amity

As someone who studied history, I preferred to use facts and evidence rather than theories and methodologies as the main guides in my decision-making process. After spending over 15 years in Customer Success, I have however recognized some distinct patterns in how the best Customer Success teams are run.

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The Cycle of Success: a Blueprint for Customer Success Teams

Amity

As someone who studied history, I preferred to use facts and evidence rather than theories and methodologies as the main guides in my decision-making process. After spending over 15 years in Customer Success, I have however recognized some distinct patterns in how the best Customer Success teams are run.

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Insights for Consultants: Getting Started with Local SEO with Phil Rozek

Grade.us

Phil Rozek of Local Visibility System has been doing local search almost longer than local SEO has been a thing. In 2006 he began learning how to build and run Google AdWord campaigns. Phil: Become someone's low-paid apprentice or do local SEO for free before you try to make a career out of it. Do it for your spouse's business.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

In doubts, I wanted to reach out to the thought leaders and influencers to know what they think of NPS, or rather, according to the best traditions of NPS, if they would recommend NPS to a fellow CX colleague. How likely are you to recommend Net Promoter System to your CX colleagues? (on What matters is why the score is as it is.

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The Massive Gap Between Customer Expectations and Organizations’ Ability Post-Pandemic

Beyond Philosophy

Could we face a big gap between what customers expect and what organizations are prepared to deliver when we emerge from this past year? Porte shared some of her insight on Verint’s recent study about supporting customer engagement efforts in the post-COVID era. . Porte said the numbers were surprising.