Let There Be Data: The World Cup Pulse is a Game Changer
Optimove
NOVEMBER 16, 2022
This FIFA 2022 World Cup offers plenty of firsts. Average Bet Amount Per Bettor increase/decrease, compared to June 2022 . To better understand how the World Cup changes player behavior, we’ve used a static baseline from June 2022, when no other global football events occurred. England in ’86?
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