Is your omnichannel strategy customer-centric or self-centric?
OpinionLab
MARCH 9, 2017
Another common, self-centric example of omnichannel is found in customer support, where organizations now provide service through a variety of channels: phone, email, chat, SMS, social media, mobile app, etc. However, it backfires for self-centric organizations that focus purely on cost-saving aspects.
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