Hyper-Personalization: The Future of Customer Experiences
CX University
MARCH 18, 2024
Understanding Hyper-Personalization Hyper-personalization is a data-driven marketing strategy that uses artificial intelligence (AI), machine learning, and big data analytics to deliver personalized content, products, and services to customers on a one-to-one basis. One such approach that is gaining traction is hyper-personalization.
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