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Best Practice Number Three: Avoid Silo Channels

NICE inContact

We all know that in this age of digitization, however, your company’s self-service strategic plan has to consider more than just the voice channel. This post details the importance of omnichannel, and how to consider introducing AI self-service across all channels in an integrated way. You are only as good as your weakest channel.”

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Is silo mentality hurting your customer experience?

Vonage

Silos may be a great way to store grain, but if you apply this idea to the organization of people, it can damage customer experience. From departments to regional offices to different communication channels, silos are an unavoidable part of business structure. Why Silos Exist—and How They Should Be.

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Contact Centre Operations: Keep it Simple – Keep it Human

CSM Magazine

A new survey by McKinsey & Company reveals that during the pandemic, consumers moved towards online channels. In addition, organisations claim they are three times more likely than before the crisis to say that at least 80% of customer interactions are now digital in nature. Five golden rules of keeping it simple.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

Using personas, a practice highly recommended by CX experts means multiple journeys should be analyzed. What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. Seriously, no one wants to be thought of as an “account” or “customer number.” .

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. Three Primary Capabilities of the Best Customer Journey Analytics Platforms. By Steve Offsey. Journey Discovery.

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What is ERP (Enterprise Resource Planning)?

Circular Edge

Blog Credit: Ian McCue, April 7, 2022 (What is ERP (Enterprise Resource Planning)? Many of the world’s best-known and most successful firms have leaned on ERP for the last quarter century. While cloud ERP has become extremely popular in recent years, which approach is best depends on company needs.

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Customer retention analytics: 5 strategies to reduce churn with data

Thematic

Machine learning is one of the least adopted practices in customer programs (38% of companies). Seemingly, customer professionals lack proficiency in, or access to, three important data science skills: programming, mathematics, statistics. Stay best friends with your loyal customers, as they are extremely valuable.