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The Lifecycle and Legacy of a Chief Customer Officer, with Stephen Ingledew – CB63

Customer Bliss

A key focus for his change leadership was to use customer insights, data analytics and digital channels to drive a significant improvement in customer and commercial outcomes. These included the creation of new marketing approaches to acquire and retain customers and the formation of a new customer focused digital business channel.

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Chief Customer Officer Role in the Hospitality Industry, with Mark Weinstein – CB23

Customer Bliss

If you have an organization totally designed around silo-by-silo action plans, metrics, surveys, and strategies … you’re going nowhere and customer churn will be through the roof. Bank on that. You need to unify the areas and don’t let operations or finance grab at customer metrics in their own vocabulary.

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Best of the Podcast: Improve Your Customers’ Lives By Stepping into Their Shoes

Customer Bliss

Do you put the needs of your customers first and focus on the value you provide them? Today, we’re replaying an episode that many of you enjoyed, featuring Francis Cordon , the first Chief Customer Officer at Rigor , a SaaS company. Francis created an internal messaging board to document customer interactions.

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Why We Must Give Customers Choices Based on Their Lives: 4 Case Studies

Customer Bliss

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Respecting your need for relevant and supportive communication, the Royal Bank of Scotland is working to revitalize and earn back customer trust. Pace Yourself to Get It Right.

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How to Connect Your Employees to Your Customers and Company Mission

Customer Bliss

In today’s episode, I chat with CCO Lisa Henken Ramirez, about implementing customer experience Netspend , a young, a finance-related company. As the banking industry continues to focus more on customer experience and innovation, I think this is a good conversation to have at the beginning of 2019.

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Want to Improve Your Customer Relationships and Bottom Line? Put Yourself in Your Customers’ Shoes Says CCO at Rigor

Customer Bliss

“The experiences start from the beginning; the customer has to start feeling that empathy from the beginning when they are prospects,” says Francis Cordón , the first Chief Customer Officer at Rigor. Communicate Value to Your Customers in an Engaging Way.

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Banking on Customer Success to Drive Investor Attention

SmartKarrot

Today, companies realize that a robust customer success function can help preempt churn and grow revenues without acquiring customers at an exponential pace. Yet, customer success is limited to growth-stage and mature SaaS companies, and only 9% of organizations have a Chief Success Officer and Chief Customer Officer roles.

Banking 19