Why Confusing Inertia With Loyalty Will Eventually Kill Your Business
Beyond Philosophy
DECEMBER 14, 2023
I have flown them for years, and I have millions of miles in rewards with a Diamond status. Most times, I don’t check other airlines when I need to go somewhere—that is, until my friend mentioned how he flies JetBlue business class for a lot less than Delta. The rewards program becomes part of the offer.
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