CSM Magazine

JULY 30, 2020

As COVID-19 swept through the globe brands and marketing agencies scrambled to adapt or clean sweep whole new campaigns as current ones became obsolete. . Here we bring together three of the best UK based campaigns, the ads that captured the zeitgeist and propelled the public perception of the brand forward.

Marketing 52

Marketing Social Media Multi-Channel Advertising 52

Lumoa

AUGUST 5, 2022

Modern retailers will follow a similar trajectory because the COVID-19 pandemic and ensuring recession forced the early adoption of key structural changes. However, noticeable discrepancies should be credited to the global economic recession, especially if there were no large volumes of negative feedback registered in prior years.

Retail 208

Retail Feedback Trends Consumers 208

NetBase

JUNE 8, 2020

With hit after hit coming hard at society, it is crucial for brands to be perceived as supportive/understanding. 65% of influencer marketing budgets will increase in 2020. 65% of influencer marketing budgets will increase in 2020. It’s also important for that brand perception to be solidly established ahead of a crisis.

Brands 67

Brands Social Media Advertising Consumers 67

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . It’s about the next time, every time.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

DECEMBER 7, 2021

Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Did you hear the term ‘Big Data’ during 2021 (or 2020 for that matter)? I heard it once, two weeks ago at a loyalty conference in London. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. The implications of digital transformation include.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Beyond Philosophy

FEBRUARY 1, 2021

They were not promoting any particular car model, any features, or technology but just getting a message (in primetime) out there that they are working towards using sustainable materials. . I know what Hyundai were onto. Covid-19 accelerated even more a shift that has been gradually forming for over 10 years.

Marketing 147

Marketing Hospitality Hotels Consumers 147