2020 CRM Hotels Rewards Programs 
Currency Alliance
JUNE 16, 2020
Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. 15,000 members participated before the Loyalty Magazine Awards submission deadline (February 2020), and by March, the trial had been rolled out permanently to stores UK-wide[i].
Currency Alliance
OCTOBER 12, 2021
The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers. Vueling is similar.
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Currency Alliance
NOVEMBER 14, 2019
The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty. So, with that context, what will be the top loyalty trends in 2020? Some stars are sticks.
Currency Alliance
FEBRUARY 26, 2019
An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. Choice Hotels’ Smart Privilege scheme is another good example.
Currency Alliance
OCTOBER 29, 2019
On the cusp of 2020, 1% is almost never the right amount. Rewards are transactional; loyalty is emotional. Loyalty programs are effectively a value exchange, in which there ought to be both emotional and transactional forms of value. This is normally in the form of static rules which apply a flat 1%+/- reward across the board.
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