Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Big brands mimicking strategies pioneered by upstart challengers.

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Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives.

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Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind. Brands embrace shared environmental goals with customers.

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Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

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Currency Alliance

OCTOBER 29, 2019

To derive far greater profits from loyalty programs, brands should reappraise the way they issue loyalty rewards. It also means building more value into the loyalty program, through personalized offers and partnerships with complementary brands, that make your currency easier to earn, and more rewarding to burn.

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SurveySparrow

JANUARY 15, 2021

If you want to get better ROI, work engagement, and high employee retention, it’s crucial to provide constructive feedback. When you conduct regular performance appraisals for them, they’ll feel connected with your brand. Here you can brand the reports by personalizing them with your brand’s logo, color, fonts, etc.

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Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. A winning program in the grocery sector.

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