2011 Consumers ROI Social Media 
Natalie Petouhof
SEPTEMBER 1, 2016
If a customer doesn’t get the help she needs, she often will not remain loyal – or worse, she will take to social media and tarnish the brand. If a consumer’s flight gets delayed or she receives terrible food brought to the table, she might post on Twitter, Facebook, Instagram, Snapchat, and Yelp within minutes of the incident.
ShepHyken
MAY 3, 2019
Similarly, as far back as 2011, RightNow’s 2011 Customer Experience Impact Report found that 55 percent of consumers said that easy access to support and information can make them fall in love with a brand. 74 percent said they will do repeat business with a company if their experience is easy. Be where your customers are.
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Natalie Petouhof
FEBRUARY 11, 2016
Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. It’s a popular social media ritual in which people post retro photos on social media. So why would Time Inc do that? My sources say that it’s all about the data!
Pretium Solutions
OCTOBER 29, 2011
In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. After the product’s purchase is when the true quality of the product and customer service matters for both the consumer and the company. Social media has a budget bucket. Marketing has a budget bucket.
Pretium Solutions
OCTOBER 29, 2011
In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. After the product’s purchase is when the true quality of the product and customer service matters for both the consumer and the company. Social media has a budget bucket. Marketing has a budget bucket.
Pretium Solutions
OCTOBER 29, 2011
In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. After the product’s purchase is when the true quality of the product and customer service matters for both the consumer and the company. Social media has a budget bucket. Marketing has a budget bucket.
Comm100
NOVEMBER 13, 2022
One survey found that 90% of consumers now rate an immediate response as either “important” or “very important” when they need a customer service question answered. . The efficiencies of live chat also mean a high return on investment (ROI) for the technology. Canadian Blood Services introduced Comm100 AI Chatbot with this goal: .
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