start-a-kill-a-stupid-rule-movement-at-your-company 
Customer Bliss
OCTOBER 29, 2015
Throughout the course of every business, rules are built into the business. Sometimes these made sense when they were established, but eventually some rules drive people nutty. Worn out rules frustrate employees and customers. Are there rules that get in the way of your employees’ ability to deliver value?
Customer Bliss
JULY 19, 2016
It’s an unfortunate reality that many companies, despite the rise of CCO and CX work, still are not entirely clear how to value customers. Wharton (at UPenn) did research on S&P 500 Index companies from 1972 to 2013. Treating customers as assets is essentially the only way you can start on a path to customer-driven growth.
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