Remove solutions loyalty-partnership-contract-framework
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5 Insights About Sourcing and Developing Strategic Partnerships

BlueOcean

Michael’s Hospital in Toronto, Ontario, we discussed how securing long-term partnerships with service suppliers like outsourced contact centers can impact your overall business objectives. The framework of a successful partnership is the RFP, and the subsequent contract is what sets the tone. Strategic Partnerships.

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5 Insights About Sourcing and Developing Strategic Partnerships

BlueOcean

An expert strategic sourcing team adds value not only to its own organization, but by leading a world-class process focused on the right outcomes for a lasting partnership, the strategic sourcing team plays a vital role in the outsourcer’s success as well. Strategic Partnerships. Thus, the RFP is essential.

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Loyalty rules, and the loyalty rules engine

Currency Alliance

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

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Loyalty partnerships: optimized models for partner contracting

Currency Alliance

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. Then there is the legal contracting – which involves all key stakeholders in creating a typical 30-40 page contract. This is a major opportunity cost for every loyalty program.

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Reality Check: 5 Roadblocks to Blockchain Loyalty Tech

Currency Alliance

It’ll be several years before blockchain tech has any significant impact on the loyalty industry. They are too slow, expensive at scale, and insufficiently evolved at the application layer (business logic) to be of much use in the loyalty sector until five key roadblocks are overcome. Why would loyalty marketers even need blockchain?

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