pros-and-cons-of-using-celebrity-endorsements-to-win-customers 
ECXO
FEBRUARY 26, 2024
I’m about to introduce some compelling principles of behavioral science that can be used to shape customers’ decisions. Even better, what if you could use this knowledge to guide people toward making choices that benefit both them and your business? And this led me to write this article. Isn’t that exciting?
CSM Magazine
MAY 21, 2019
From Lauren Bacall and Humphrey Bogart advertising those Robert Burns Cigarillos and Betty Davis helping to sell Lustre Cream Shampoo, companies have long relied on celebrities endorsing their brands. It’s a fact that celebrity endorsements have the potential to reap tremendous rewards for the brand they hype.
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