Remove insights author ernan-roman
article thumbnail

Are you really engaging customers? 3 tips to get customer engagement right

Thematic

Insights for you: As technology evolves, marketers are empowered to utilize new avenues for customer engagement that push engagement to new heights. Insights for you: What do customers want? Due to many smart competitors and more screens and options to choose from, customers are feeling entitled to demand the best or go elsewhere!

article thumbnail

You Need Human Data to Truly Measure Customer Engagement

ERDM

Article by Ernan Roman Featured on Association of National Advertisers. When B2B or B2C customers opt out or voice complaints, you need to add the richness and depth of human insights and feelings regarding what went wrong, why, and of critical importance, how they want it fixed, not just "how many" are unhappy or leaving.

article thumbnail

Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is the author of ‘Be Your Customer’s Hero’, the founder of the popular Customers That Stick® blog, the Co-Host of the Crack the Customer Code podcast, and the creator of multiple virtual training courses on customer service and experience. Annette Franz – Customer Experience Consultant, Keynote Speaker, Author .