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JUNE 22, 2016

Multi-channel marketing can be a goldmine of information if you have systems in place that allow you to track customer movement from channel to channel, the conversion rates on different channels and allow you to gather the valuable feedback. Here’s an example survey you can put together in a couple of minutes: 5.

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Multi-Channel Marketing Social Media Self Service 46

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When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts?

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While surveys have formed the backbone of CX efforts for decades, they only account for a small percentage of all customer feedback data available to businesses today. In the age of the omnichannel customer, businesses that over-rely on surveys to fuel modern CX programs are getting left behind.

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If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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