Sun.Jan 21, 2024

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The Difference Between Platforms vs. Channels: Unveiling the Distinctions

SmartMessage Blog

What is a Marketing Platform? Marketing platforms are comprehensive tools that empower businesses to manage and automate various aspects of their marketing strategy effectively. These platforms integrate various functionalities for a wide array of functionalities, including email marketing, social media management, customer relationship management (CRM), analytics, and much more.

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Top 5 Customer Service & CX Articles for Week of January 22, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. The Three Top Trends That Will Shape Customer Service and Support in 2024 by Fager – Keller – Quaglietta – Ross (MyCustomer.com) Gartner’s Brad Fager, Eric Keller, John Quaglietta, and Kathy Ross discuss the topics and issues that will define the next 12

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Strengthening utility grid resilience for growing climate disaster risks

West Monroe

Natural disasters aren’t going away—and current climate trends support an intensification of extreme weather events in both frequency and impact across the geographical landscape. Over the past five years, the U.S. has experienced an average of $18 billion in climate disasters per year. The importance of fortifying critical electric grid infrastructure is paramount to withstanding the potentially devastating impacts of climate-induced natural disasters.