Remove customerexperience research observational-research
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Leading a Purpose-Driven Organization: Putting Customers and Members First at REI

Customer Bliss

He notes that they observed that the industry doesn’t look as welcoming to women as it does to men, so they launched an initiative called Force of Nature. CustomerExperience #Listening Click To Tweet. ” To Ben and his team, that meant thinking through: what is the outdoors to this person? What is the role of REI to them?

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Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

cx #customerexperience. Done through direct discussions or interviews, surveys, focus groups, observation, warranty data, field reports, complaint logs, etc. Buyer Personas – are, as Hubspot defined them, “semi-fictional representations of your ideal customers based on data and research. You call it processing time.

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The State of Customer Journeys & CX: A Conversation with Diane Magers, Ian Golding and Dan Gingiss

Pointillist

Ian Golding: Well, firstly, Steve, I have to say I am over the moon with the results of this research. So as I say, I really genuinely am so delighted that your research is proving that we’re not just conceptual, theoretical nutcases. Ian, this trend has been steadily growing over the last few years. This really does work.