Leading a Purpose-Driven Organization: Putting Customers and Members First at REI
Customer Bliss
FEBRUARY 8, 2019
He notes that they observed that the industry doesn’t look as welcoming to women as it does to men, so they launched an initiative called Force of Nature. CustomerExperience #Listening Click To Tweet. ” To Ben and his team, that meant thinking through: what is the outdoors to this person? What is the role of REI to them?
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