How the Smithsonian Built their Journey Map, with Samir Bitar [CB4]
Customer Bliss
MAY 10, 2016
Like many folks who attain a Chief Customer Officer level type role, Samir had been developing a robust visitor experience for just one of the 19 museums on the Smithsonian campus. Finally Samir walked us through a groundbreaking trip planning tool which Conde Nast called a game changer, which is the Smithsonian’s “Trip Planner.”
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