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Why Do I Need Data in My Journey Maps?

CX Journey

Image courtesy of Pixabay Are you adding data to your journey maps? You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. There are a lot of reasons to bring data into your maps. Data is a critical ingredient for improving the customer experience.

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15 More Reasons to Map Customer Journeys

CX Journey

Image courtesy of CountyLemonade Still not convinced you need to map customer journeys? Earlier this week, I wrote about how eye opening journey maps and journey mapping workshops are. A couple years ago, I wrote a popular post titled 18 Reasons to Map Customer Journeys.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? Basically, it gives you real-time insight into your customersexperiences.

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Using Your Employees' Voices to Transform the Customer Experience

CX Journey

Fact : Without your employees, you have no customer experience. The linkage between employee experience and customer experience has been proven. It's real, and your employees matter. What is the employee experience? For you and for the customer. How do we do that?

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Straight from the Horse's Mouth

CX Journey

Employee Advisory Boards Employee advisory boards typically meet on a monthly basis to provide feedback to employers about the employee experience, benefits, culture, and more. Online communities are also a great way to test product concepts and to get feedback about the customer (or the employee) experience.

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Transforming the Customer Experience with Big Data

CX Journey

Using tools like customer journey maps, customer feedback maps, and a general data architecture/map can help to bring it all into focus. Challenges I might make this sound simple and simplistic. I know it''s not. It''s also important to conduct the proper analysis to uncover the desired outcomes.

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The State of Automated Customer Service in 2023

Comm100

They are capable of capturing leads, booking meetings, routing chats, and more, in a conversational way that feels natural for customers. Voice bots that communicate with customers through digital voice and telephony channels using the latest machine learning AI to eliminate long wait times. Increased capacity.