Maz Iqbal

JULY 28, 2014

Relationship is not merely the sum of a series of interactions. Communication is more than bombarding customers with sales messages across any number of channels. Personal is more than sending the customer emails and addressing her by using her name. Relationships do not reside in CRM databases.

Customer Philosophy 92

Customer Philosophy CRM Customer Centricity Customer Retention 92

Maz Iqbal

DECEMBER 22, 2014

When I interact with the organisations that I interact with do I get left with the feeling-experience of being cared for by an organisation? Are there any occasions where I, as a customer, feel cared for? I, as a flesh and blood human being, do not show up on the organisational radar. The answer is: No! Of course it matters!

Leadership 103

Leadership Customer Philosophy Employee Engagement Loyalty 103

Education Services Group

JUNE 21, 2018

If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. Ready to embark on the customer-mapping journey?

Customer Journeys 53

Customer Journeys Customer Philosophy Exercises Customer Retention 53