Customer Engagement, Customer Philosophy, Customer relationships and Leadership

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

JULY 28, 2014

So if you want to see your customers, really look at them. Susan Scott, Fierce Leadership. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane.

Customer Philosophy

Customer Philosophy CRM Customer Centricity Customer Retention

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Maz Iqbal

JANUARY 8, 2015

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. Why seek to convert those whose very being is not in line with the Customer philosophy?

ROI

ROI Employee Engagement Leadership Loyalty

Customer Experience Update

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

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