Customer Engagement, Customer Philosophy, Customer relationships and Engagement

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

JULY 28, 2014

Communication is more than bombarding customers with sales messages across any number of channels. Personal is more than sending the customer emails and addressing her by using her name. Engagement is more than a customer opening up your email and clicking your offer.

Customer Philosophy

Customer Philosophy CRM Customer Centricity Customer Retention

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

Maz Iqbal

JANUARY 8, 2015

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. Why seek to convert those whose very being is not in line with the Customer philosophy?

ROI

ROI Employee Engagement Leadership Loyalty

Customer Experience Update

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

If You Are Struggling In Calculating ROI And Getting Buy-In To Your CX Initiative

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