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The Power of Customer-Focused Leadership

Blake Morgan

Delivering an amazing customer experience starts at the top with customer-focused leadership. Companies winning in customer experience are led by people obsessed with the customer experience and putting customers first in everything they do. There is incredible power in customer-focused leadership.

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Why Outside-In Thinking Is So Difficult

Experience Investigators by 360Connext

Because just when you think you’ve figured it out, something changes. Departments change their goals. Customers change, too, and sometimes in subtle ways. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. A new product is launched.

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8 Steps to Help De-clutter and Re-think Your Customer Listening

Customer Bliss

We traverse the customer journey and ask three things for every stage: how is it going, how does it make them feel, and what would help them to meet their need in each stage? Leaders’ connection to customers change when they are involved in these fearless conversations. Find your most recent primary research.

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Zappos founder Tony Hsieh’s book is essential reading for all customer experience professionals. Under his leadership, Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer success. for better customer experience. The Ultimate Question 2.0 Sam Frampton.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

At Starbucks, the reward program was first jazzed up on the mobile app by having the customer scorecard reflect stars that fall into an on-screen cup. Designers jazzed it up further by having the stars bounce around in the cup as a customer changes the orientation of their mobile device.

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Five Trends Shaping The Future Of Customer Experience In 2019

Answer Dash

I’ve been lucky enough to work in some type of “customer” area since 2007, starting off in the conference industry, then media about customer management (that’s what we called it), moving on to work in customer service for a Fortune 100 tech company for two years and focusing purely on customer experience thought leadership for the last three years.

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