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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

As competition and buyer empowerment compounds, customer experience (CX), is proving to be the only truly durable competitive advantage. Not only does exceptional customer experience make customers happier, it drives desirable customer behavior. What Is Net Promoter Score (NPS)?

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Utility Customer Experience: Why Suppliers Need to Make it Effortless

TechSee

Customer churn is a fact of life for every business in every industry, including the utilities sector. No longer dominated by monopolies, utilities have largely become commoditized, with very few competitive advantages to differentiate themselves in the marketplace. Utilities must reduce customer effort.

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How to Deliver An Outstanding Omnichannel Customer Experience

Playvox

An omnichannel customer support center connects customers’ interactions no matter where they take place. Zendesk reports that only one-third of contact centers are omnichannel, so there’s a real competitive advantage to offering your customers a more fluid experience.

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How To Create A Revenue Winning Lead Nurturing Strategy

SurveySparrow

Satisfied customers will always have good things to say about you; all you need to do is keep exceeding their expectations. Gain competitive advantage: When you have a lead nurturing strategy in place, you set yourself up for a win. Unless your competitors are also doing it, you are clearly at an advantage.

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The business value of customer experience research

Qualtrics

Competitive benchmarking – Illuminates the strengths and weaknesses of your brand and each of your competitors. Survey your customers and customers from each of your top competitors to identify (or solidify) your competitive advantages. Do you want more information on researching and reaching your customers?