CRM + CEM: The Perfect Pairing to Empower Frontline Agents and Uncover Predictive Insights
CloudCherry
OCTOBER 4, 2018
Combining the data from a CRM and a CEM is a perfect pairing – like wine and cheese or peanut butter and jelly. Together, a CRM + CEM can provide a well-rounded picture of what your customers are doing, and help to predict what they do next. What is a CRM? What is a CEM? What is a CEM?
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