CEM Consumers Customer Engagement Online Experience 
Beyond Philosophy
FEBRUARY 3, 2015
Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. Like the famous discerning fictional heroine Goldilocks, consumers want an amount of choices that is just right. What about Call to Action in the Retail Experience? How Subconscious Clues Improve Calls to Action in Websites.
Beyond Philosophy
JUNE 11, 2015
It’s true that in some sectors, such as online retail, convenience and speed has seemed to overtake more social elements of loyalty and loyalty programs – games, comments, reviews, and product sharing. In addition to the competitive aspect, this has the added benefit of self-improvement, helping the consumer achieve his or her personal goals.
Beyond Philosophy
JUNE 4, 2015
If you are separating the online channel from the brick and mortar channel, or the mobile online experience from the mobile app, you are missing the advantage of having a consistent experience. To that end here are 3 tips for using the Omni Channel Approach and Mobile Technology to your advantage: 1. Meld the Worlds.
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