case-studies how-the-digital-marketing-institute-improves-net-promoter-score 
Horizon CX
DECEMBER 1, 2023
Like a salesperson tailoring their pitch to address specific buyer needs, CX leaders must emphasize how a customer-focused approach directly contributes to achieving strategic milestones. Strategic Milestone: Amazon’s emphasis on customer satisfaction directly contributes to its strategic milestone of market leadership.
Retently
MARCH 26, 2024
While Qualtrics is often the go-to choice for many seeking robust survey solutions, businesses and researchers are casting their nets wider in the search for alternatives. Whether you need more affordable pricing, specialized features, or differing levels of complexity, our guide dives into the top survey solutions vying for your attention.
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Pointillist
SEPTEMBER 10, 2020
By Steve Offsey The goal of customer journey orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals and their overall experience. Campaign automation enables a marketer to efficiently define, execute and analyze dozens or hundreds of campaigns.
ReviewTrackers
FEBRUARY 4, 2019
What providers think: Only 5 percent of providers identify as digital-first organizations. 43 percent admit to lacking digital marketing capability because of unsuitable organizational structure. So: how do healthcare providers close this gap between patient expectations and the reality? And patients?
Pointillist
JUNE 15, 2018
Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. This is why customer retention matters to growth and profitability and why it’s critical to focus on strategies to improve customer retention.
C Space
SEPTEMBER 27, 2019
Kawasaki is the pioneer of evangelism marketing, of bringing brand and customer benefit together. How did you get the title of Chief Evangelist at Apple? That is, if you happen to be Steve Jobs, Walt Disney or Elon Musk. Kawasaki worked for — and learned from — the man himself, Steve Jobs, in the mid-1980s as Apple’s Chief Evangelist.
Customer Guru
JANUARY 3, 2018
We, at Customer Guru, are on a mission to spread awareness of how Customer Experience (CX) should be the number one priority for Indian businesses to become more sustainable and successful globally. He shares his lessons of how a customer-centric approach to every process played a crucial role in establishment and growth of the company.
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