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5 Top Customer Service Articles of the Week 12-26-2022

ShepHyken

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. Retail TouchPoints) Even in a time of increasing economic pressures, today’s consumers need brands to give them more than just discounts. They expect their favorite brands to connect with them on a human level.

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AI in Customer Experience – should I stay, or should I go?

ECXO

With AI-powered technology, companies can create a seamless, personalized experience that fosters brand loyalty, enhances customer satisfaction, and drives business growth. It’s a form of validation that, in turn, fosters loyalty and trust. This practice plays on the principle of reciprocity.

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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Is Retention About Churn or Loyalty? Another source of confusion is that in some industries retention is synonymous with churn, while in others it goes hand-in-hand with loyalty. Telecom brand O2 uses analytics and takes a journey-based view to improve customer retention. What makes Dollar Shave Club so valuable?

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? Combine both offline and online experiences, where virtual and in-person activities can be worked into gaming.

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Your ‘Must Have’ Features For Successful Online Shopping

Beyond Philosophy

The report found three features online shoppers deemed most critical to earning their business: Many return options, including in-store and shipping options; 87% said having multiple return options would make them more likely to buy a product online. Some brands have a certain reputation for going above and beyond in customer service.

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Customize Your Customer Experience For Each Generation

Storyminers

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. In-Store and Online Experience.

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How Can Big Data Improve Customer Experience?

SurveySparrow

It’s like having a tech guru on standby, ensuring a smooth online experience. Big data helps create these bespoke experiences. This not only keeps customers engaged but also deepens their connection with the brand. Enhanced Loyalty Programs Big data helps companies fine-tune their loyalty programs.

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