Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.
ShepHyken
OCTOBER 5, 2018
Their intuitive shopping interface, wide selection, one-click ordering, and fast shipping have become the industry standard. Tuft & Needle started with only one mattress model, and after years now only offers one more—a far cry from the overwhelming process of buying a mattress at a retail store.
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