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2020 Research
OCTOBER 6, 2022
Digital ethnography is a specialized form of qualitative research where market researchers virtually follow a group of consumers for a short or long period and observe them in their natural environment. What Does Digital Ethnography Work? The internet is an essential tool for digital ethnographers.
2020 Research
DECEMBER 8, 2022
Digital qualitative research tools have exploded on the market over the last five years, and they are quickly becoming a must-have in your insights toolkit. Find out in the below list of five ways to use digital qual. Use a digital qualitative approach instead to quickly and accurately hear from your customers.
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2020 Research
OCTOBER 25, 2022
Qualitative research is essential to your plan, but which should you select; digital or in-person qualitative? In this blog, discover the pros and cons of both digital and in-person qualitative research. How Do Businesses Use Digital vs In-Person Qualitative Research? .
2020 Research
OCTOBER 26, 2022
Digital qualitative research solutions are also helpful in shortening the research process. Some convenient and popular digital qual solutions include online discussion boards and communities , virtual focus groups and in-depth interviews , and mobile ethnographies. Sounds complicated, right? Ready to learn more?
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