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How Best to Create a B2B Customer Survey

ChurnZero

How Best to Create a B2B Survey. You may think when looking for clear feedback from clients in the B2B sphere, it can be simple enough to directly ask for an assessment of the products or services you are providing. Net Promoter Score ® (NPS) By measuring overall satisfaction , this kind of rating system is straightforward.

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Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books. by Sam Frampton. on 13 May 2019.

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Business to Business Customer Experience Leadership, With Tabitha Dunn – CB49

Customer Bliss

In this role, she leads the efforts on building out the customer experience (CX) strategy, the roadmap for driving CX improvements in all six CX disciplines and she is responsible for the centralized CX programs such as the Net Promoter Score customer listening program and the journey mapping center of excellence.

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Customer Experience Innovation in Healthcare, With Jackie McAtee – CB56

Customer Bliss

Jackie outlines her road map and actions for re-imagining and reinventing the x-ray or imaging experience that has driven profits, customer admiration and employee joy in their work. Jackie is a senior global marketer and customer experience professional with 15+ years experience in the luxury travel and hospitality industry.

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Top 10 BOB Blog Posts of 2014: Empathy, Big Data and Metrics

Bob Hayes

Posts also included results of a few research studies that identified key drivers of business growth, biases in customer metrics and redundancy of Net Promoter Scores. In this post, I explore the importance of empathy in delivering a great customer experience. The top 10 B.O.B.

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5 Top Challenges CX Pros are Tackling Today

Experience Investigators by 360Connext

Thanks to a gathering of some Chicago Customer Experience Professional Association members and guests recently, my brain swirled with what could be next for customer experience. Dashboards showing just customer satisfaction rate as the only customer metric are short-sighted, to say the least.

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How to get CX buy-in from decision makers to truly improve CX: Report surveying 150 CX professionals

Thematic

Over the course of Fall 2019, we surveyed 150 CX professionals. The survey itself was conducted by Thematic, in collaboration with the Customer Experience Professionals Association (CXPA), and publicized through our social media, CXPA and our friends & influencers in CX space, such as Annette Franz and Maurice FitzGerald.

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