Advertising Customer Base Return on Investment Rewards Programs 
BirdEye
MARCH 10, 2022
The lifetime value of referred customers is 16% higher than customers acquired through any other means. Offering a reward increases referral likelihood, but the size of the reward does not matter. “A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood.”). Constant Contact ).
Second to None
APRIL 12, 2018
There are several types of data that restaurants may have to understand their customer base. Once you’ve established who your customer is, you can create targeted messaging, rather than a broad message to all guests, which may not speak to each individual. Plus they will want to return! 2 [link].
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