Alida

DECEMBER 4, 2017

Many people associate Cadillac with the yesteryears—back to the era of Marilyn Monroe and Elvis—but not with the innovation leaders of today. In the last few years, we’ve been rethinking our approach so that drivers become aware of our innovations and get behind the wheel of a Cadillac today and for years to come. At least not yet.

Customer Centricity 170

Customer Centricity Marketing Automotive Innovation 170

Think Customers

JULY 29, 2022

Businesses are eager to unlock insights that can help them adapt to change and reengage customers. According to IDC analysts, businesses were estimated to have spent $215 billion in 2021 on big data and business analytics solutions, a 10% increase over 2020.

Data 59

Data Apparel Automotive Tourism 59

TechSee

JANUARY 25, 2023

Most field service departments operate in a highly competitive and customer-centric marketplace. Below is a partial list of field service influencers who challenge the industry to up its game by innovating through technology or process improvements to improve service delivery.

Management 41

Management Automotive Leadership Effort Score 41

SurveySensum

MAY 20, 2020

To survive this pandemic, marketing managers need to adapt to resilience, innovation, agility, empathy and emotion and position themselves at the forefront of the longer-term shifts in consumer behavior resulting from this crisis. Customers and employees will start to settle into patterns of behavior that will stick beyond the crisis.

Omni-Channel 52

Omni-Channel Customer Experience Social Media Healthcare 52

C Space

JANUARY 18, 2021

The new rules of engagement (according to customers). How did 2020 change the rules of engagement between customers and brands? For nearly a decade, we’ve tracked the connection between companies and customers. Sectors that have traditionally played a background role in our lives made emotion gains in 2020.

Engagement 116

Engagement Apparel Financial Automotive 116