Beyond Philosophy

NOVEMBER 4, 2014

Both psychologists and economists agree that too many choices can paralyze consumers so they can’t make a choice at all. Understanding the power of choice and the pitfalls of it, however, can release an organization from this circle as well as help them define closures that can help consumers feel better about their decision.

CEM 113

CEM Conference Consumers Customer Centricity 113

Beyond Philosophy

JANUARY 26, 2015

Target , who suffered the data breach in 2013, knows the importance of this immediate and comprehensive action. If you enjoyed this post, you might be interested in the following blogs: The Draining of Target’s Emotional Bank Account. Read more about the book and register for the webinar, here.

Customer Centricity 60

Customer Centricity CEM eBook Government 60

Beyond Philosophy

FEBRUARY 3, 2015

Dobrev asserts that most consumers say they want more choices, but they really want just enough choices. Like the famous discerning fictional heroine Goldilocks, consumers want an amount of choices that is just right. 25 March 2013. Zhecho Dobrev, one of our consultants published his musings on this concept. They don’t.

CEM 60

CEM Retail Consulting Conference 60

Beyond Philosophy

JUNE 29, 2015

This is a small (it is not prominent on the site, requiring some searching) but much needed first step in rebuilding consumer trust: https://corporate.target.com/about/payment-card-issue.aspx Target would be well-served in building awareness of where to locate this information. building trust and value for Target stakeholders.

Consumers 60

Consumers Wireless Banking Leadership 60

Beyond Philosophy

JUNE 11, 2015

Actually, much of this pullback has been done by one organization, Cerberus Capital Group, the early 2013 purchaser of multiple regional retail supermarket chains from Supervalu (Shaw’s, Acme, Star, Albertson’s, and Jewel-Osco).

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60