Best Voice of Customer Tools in 2024: Overview, Rating & Free Trial

Listening to the voice of the customers can take your business to new heights of success, but when you fail to do so, you face high risks of customer dissatisfaction and churn. A notable example of this is the case of Blockbuster. Ignoring customer demand for a more convenient movie rental service, Blockbuster stuck to its traditional rental model while competitors like Netflix introduced innovative solutions. This neglect led to Blockbuster's downfall, with the company filing for bankruptcy in 2010.

Conversely, businesses that actively listen to and act on customer feedback can experience substantial benefits, such as increased customer loyalty, positive brand reputation, and revenue growth. A prime example is Starbucks. The company implemented the "My Starbucks Idea" platform, allowing customers to share suggestions and feedback. Many of these customer-driven ideas, like free Wi-Fi and mobile payment options, were implemented, contributing to Starbucks' growth and customer satisfaction.

Voice of Customer tools are super useful in capturing and analyzing customer feedback across various channels. These tools provide you with actionable customer insights and help you take your Voice of Customer program several notches higher. By leveraging VoC tools, you can identify trends, uncover pain points, and tailor their strategies to meet customer needs more effectively.

In this article, we will explore some of the most effective Voice of Customer tools available today. We'll delve into their features, benefits, and potential drawbacks to help you choose the right tool for your business. This comprehensive guide will help you find out which VoC tool would fit perfectly among your VoC methodologies and is the right choice for your business as per customer experience requirements.

TL;DR

• Voice of Customer (VoC) tools are software that helps businesses gather capture and analyze customer feedback from various channels, enabling enterprises to enhance customer satisfaction, drive loyalty, make informed decisions, and achieve higher profitability through actionable insights.
• There are many online survey tools in the market that can help you listen to the voice of customers. Our list of top VoC survey tools includes names like Zonka Feedback, SatisMeter, Wootric, AskNicely, Jotform, and more that can help you listen to customers and reduce customer churn.
•  We have curated this list based on different parameters like their ratings, if they have a free trial available, the pricing of the tool, and the key features that they offer as a VoC tool. 
• At Zonka Feedback, we’ve helped enterprises spanning several countries proactively listen to the voice of their customer with our CX and feedback management software. Schedule a demo with our product experts to get a walkthrough of how our VoC tool can help you.

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What are Voice of Customer Tools?

Voice of Customer (VoC) tools are powerful resources that enable enterprises to capture and analyze customer feedback from diverse demographics and geographical areas to enhance their overall customer experience. These tools allow companies to engage with customers across various online channels like email, SMS, websites, and mobile apps, as well as offline touchpoints such as kiosk booths and tablets.

Enterprises can leverage different VoC tools and methods to effectively listen to their customers, including:

• Surveys, customer feedback forms, and questionnaires

• Customer reviews and ratings

• Text and sentiment analysis

• Net Promoter Score

• Social media monitoring 

• Customer journey mapping

• Email surveys and feedback requests

• In-app feedback and ratings

Top Voice of Customer Software 

Voice of Customer (VoC) survey tools are specialized survey software platforms designed to collect feedback directly from customers regarding their experiences with a product, service, or brand. These customer tools enable businesses to gather structured feedback through targeted surveys and questionnaires.

Here are some popular VoC survey tools:

1. Zonka Feedback - Best Omnichannel Voice of Customer Software

Zonka Feedback is a Voice of Customer survey tool designed to enable enterprises as well as SMBs to listen and act on the voice of the customers and improve customer experience. It is a comprehensive CX platform that enables businesses to collect customer feedback at various touchpoints and empowers teams to listen to the customers' voices. The tool offers intelligent automation powered by AI to automate the overall CX process and deliver smoother experiences at every touchpoint of the customer journey.

It features an easy-to-use survey builder and customizable survey templates to help your customer experience team create beautiful and interactive surveys that can be distributed both online and offline. This means that you can collect customer feedback online through email, SMS, website, mobile app, web URL, live chat, and QR code, as well as on-premises through a mobile, tablet, and kiosk booth, both with and without internet connectivity.

Its seamless integrations help you pass the insights across every application you use and automate workflows to enable you to take required actions at the right time and improve customer experience.

Features

Here are a few other features of Zonka Feedback survey software:

• Easy-to-use, no-code, AI-powered survey builder
• 100+ customizable survey templates
• Complete white-labelling of surveys for branding
• Omnichannel feedback collection via email, SMS, online, in-product, in-app, website, survey links,
• QR code, offline devices and kiosks.
• Real-time response alerts and notifications
• Effective closed-loop feedback system 
• Intelligent workflows like automatic feedback collection with survey triggers, and autoresponders
• Advanced real-time analysis, reporting, and dashboard
• AI-powered feedback analytic capabilities
• One-touch integrations with your CRM, helpdesk, marketing, collaboration, and communication tools.
• G2 Rating: 4.7

2. SatisMeter - Popular among Comprehensive Voice of Customer Platforms

SatisMeter is one of the most popular VoC tools which enhances customer retention strategies of existing customers by gauging brand and customer sentiment through NPS and CES surveys. The VoC tool tailors customer satisfaction surveys, distributed via emails, text messages, in-app channels, and web links to close the feedback loop easily. It combines survey data, with seamless integration options for customer tools like Slack and Salesforce.

Features

• Net Promoter Score (NPS) tracking and analysis
• Customer Satisfaction (CSAT) and Customer Effort Score (CES) surveys
• Real-time feedback and notifications
• Segmentation and targeting of surveys
• Detailed analytics and reporting
• Dashboard for visualizing key metrics and trends
• Automated follow-ups and closed-loop feedback management
• Integration with CRM systems, helpdesk, and other third-party tools
• Multi-language support for global feedback collection
• Data security and compliance with privacy regulations
• G2 Rating: 4.8

3. AskNicely - NPS Focused VoC Software

AskNicely is most popular among VoC tools that facilitate the creation of NPS surveys to measure customer loyalty. Featuring a 'leaderboard,' it provides insights into customer interactions and team performance. This helps in assessing employee engagement performance in delivering memorable customer experiences. The tool's insights can be used to coach the frontline team for improved customer service efforts and customer effort score.

Features

• Customizable surveys and feedback forms
• Real-time feedback and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other third-party tools
• Automated follow-ups and closed-loop feedback management
• Customer segmentation and targeting
• Mobile-optimized feedback collection
• Dashboard for visualizing key metrics and trends
• Multi-language support
• Data security and compliance with privacy regulations
• G2 Rating: 4.7 

4. Wootric by InMoment - Enterprise Grade Voice of Customer Software

Wootric, an enterprise survey software, utilizes NPS, EFS, and ESS surveys to gather customer insights via emails, texts, and mobile apps. With customer data and sentiment analysis, it records experience patterns, allowing teams to understand the organizational pulse and formulate improvement plans.

Features

• Customizable surveys and feedback forms
• Net Promoter Score (NPS) tracking and analysis
• Customer Satisfaction (CSAT) and Customer Effort Score (CES) surveys
• Multi-channel feedback collection (web, mobile apps, email, SMS)
• Mobile-optimized feedback collection
• Multi-language support
• Real-time feedback and notifications
• Advanced analytics and reporting
• Sentiment analysis with natural language processing (NLP)
• Customer segmentation and targeting
• Dashboard for visualizing key metrics and trends
• Automated follow-ups and closed-loop feedback management
• Integration with CRM systems and other third-party tools
• Data security and compliance with privacy regulations
• G2 Rating: 4.9 

5. Digital Feedback by Verint - Real-time Feedback VoC Software

Digital Feedback, previously known as OpinionLab, is a renowned VoC platform, enhances digital experiences by gathering customer feedback from various channels, including offices, shops, and service centers. The platform features real-time alerts and team collaboration to effectively close the feedback loop.

Features

• Multi-channel feedback collection (web, mobile apps, email, SMS, social media)
• Customizable surveys and feedback forms
• Advanced analytics and reporting
• Real-time alerts and notifications
• Sentiment analysis with natural language processing (NLP)
• Integration with CRM systems and third-party applications
• Customer journey mapping
• Closed-loop feedback management
• Text and voice analytics
• Mobile-optimized feedback collection
• Personalization and targeting of surveys
• Data security and compliance with regulations (e.g., GDPR)
• G2 Rating: 4.3

6. JotForm - Best Form Building Voice of Customer App

JotForm is a customer experience platform that gauges customer behavior and experience through easy-to-create survey forms and mobile surveys. It enables businesses to add a personalized button to all website pages which prompts website visitors to take the survey. Moreover, JotForm also offers a free WordPress plugin for 100 form submissions every month.

Features

• Drag-and-drop survey builder
• Customizable survey templates
• Multi-channel feedback collection (web, mobile, email)
• Conditional logic for personalized surveys
• Real-time feedback notifications
• Advanced analytics and reporting
• Integration with CRM systems and third-party apps
• Data security and compliance with GDPR
• G2 Rating: 4.7

Need a tool that goes beyond feedback forms and online surveys? Check out the top Jotform alternatives that are more comprehensive and help you capture multichannel feedback. 

7. Track.co - Innovative AI-Powered VoC Software

Track.co, a VoC tool, enables businesses to track and manage how customers interact throughout the relationship journey. One of its key offerings to measure customer satisfaction is its Net Promoter Score surveys distributed across digital platforms. The tool also sends reminders to non-responders, enhancing the likelihood of a better response rate.

Features

• Net Promoter Score (NPS) tracking
• Customer Satisfaction (CSAT) surveys
• Multi-channel feedback collection (web, email, SMS)
• Real-time feedback and alerts
• Advanced analytics and reporting
• Customer segmentation and targeting
• Integration with CRM systems
• Rating: No reviews on G2 

8. Survicate - Intuitive VoC Software

Survicate, a customer experience company, offers an easy-to-use survey platform for creating branded surveys with diverse templates and question types. The VoC surveys can be distributed through email, websites, or embedded into apps, providing real-time results for consolidated reports and data visualization.

Features

• Customizable surveys and feedback forms
• Net Promoter Score (NPS) tracking
• Customer Satisfaction (CSAT) surveys
• Multi-channel feedback collection (web, mobile, email)
• Mobile-optimized feedback collection
• Real-time feedback and notifications
• Advanced analytics and reporting
• Automated follow-ups and closed-loop feedback management
• Customer segmentation and targeting
• Dashboard for visualizing key metrics and trends
• Multi-language support
• Data security and compliance with privacy regulations
• Integration with CRM systems and other third-party tools
• G2 Rating: 4.6 

9. SentiSum - Popular among Advanced AI Voice of Customer Platforms

SentiSum, a customer experience tool, utilizes natural language processing to tag customer tickets and responses by topic and tone. The tool converts voice calls and messages into texts, enabling tone/emotion tagging for all tickets and facilitating tagging feedback from various channels, including social media and surveys.

Features

• AI-driven feedback analysis
• Sentiment analysis
• Multi-channel feedback collection (web, email, social media)
• Real-time alerts and notifications
• Advanced analytics and reporting
• Integration with CRM systems and third-party tools
• G2 Rating: 4.6 

10. SurveySparrow - Conversational Survey Building Voice of Customer Platform

SurveySparrow, a VoC tool, provides helpdesk assistance through chat-like surveys and conversational forms. With two interfaces, it facilitates communication, feedback collection, and complaint assessment efficiently. The platform also supports target audience selection and scheduled recurring surveys through various channels like emails, SMS, websites, and weblinks.

Features

• Conversational surveys
• Customizable survey templates
• Multi-channel feedback collection (web, mobile, email)
• Real-time feedback and notifications
• Advanced analytics and reporting
• Automated follow-ups and closed-loop feedback
• Integration with CRM systems and third-party apps
• G2 Rating: 4.4 

SurveySparrow looking too chat-like for your VoC survey requirements? Why not check to our SurveySparrow alternatives that offer an expansive bank of voice of customer survey questions and reporting features. 

11. Medallia

Medallia, an enterprise feedback management solution with speech analytics that collects customer sentiments at scale from diverse channels including email, website, SMS, and phone. The customer feedback tool generates reports, sent directly to your phone, facilitating a comparison of customer experience with financials for effective revenue growth planning.

Features

• Multi-channel feedback collection (web, mobile, email, SMS)
• Comprehensive VoC platform
• Real-time feedback and notifications
• Advanced analytics and reporting
• AI-driven sentiment analysis
• Closed-loop feedback management
• Integration with CRM systems and other third-party tools
• G2 Rating: 4.5 

Medallia can be too complex for many smaller businesses. If you are looking for a simpler tool to capture the voice of the customer you are targeting, check out our list of top Medallia alternatives. 

12. NiceReply

NiceReply empowers customer service agents to collect valuable VoC data through customizable survey-embedded emails, including CSAT surveys and Net Promoter Score surveys. The software promptly notifies you of responses, enabling quick issue resolution and enhancing the overall customer experience.

Features

• Customer satisfaction surveys (CSAT)
• Net Promoter Score (NPS) tracking
• Multi-channel feedback collection (email, web)
• Real-time feedback and notifications
• Advanced analytics and reporting
• Integration with helpdesk and CRM systems
• G2 Rating: 4.5 

13. GetFeedback

GetFeedback is a versatile feedback tool that collects input through various channels like websites, apps, emails, web links, SMS, etc. You can schedule survey triggers post-customer interactions and get real-time feedback through its interactive, branded surveys.

Features

• Multi-channel feedback collection (web, email, SMS)
• Customizable survey templates
• Net Promoter Score (NPS) tracking
• Customer Satisfaction (CSAT) surveys
• Real-time feedback and notifications
• Advanced analytics and reporting
• Integration with Salesforce and other third-party tools
• G2 Rating: 4.5 

Not sure if GetFeedback is ideal to listen to the voice of the customer? Check out the top GetFeedback alternatives that you can switch to.   

14. Feedier

Feedier, one of the most popular voice of customer tools, enhances end-user experience with features like survey creation, SMS/email campaigns, response organization, event creation, and analysis. The live response feed provides customer experience managers with real-time alerts and customer insights and takes the voice of customer analysis to another level for quick actions and overall improvement.

Features

• Gamified surveys
• Multi-channel feedback collection (web, email, SMS)
• Real-time feedback and notifications
• Advanced analytics and reporting
• Customizable survey templates
• Integration with CRM systems and third-party apps
• Automated rewards and follow-ups
• G2 Rating: 4.5 

15. ResponseTek

ResponseTek offers a customer experience management tool that allows enterprises to access targeted surveys and selects customers to send them customizable surveys to gather feedback. In addition to email survey invites, ResponseTek surveys can be made available on websites and shared via social media.

Features

• Multi-channel feedback collection (web, email, SMS)
• Net Promoter Score (NPS) tracking
• Customer Satisfaction (CSAT) surveys
• Real-time feedback and notifications
• Advanced analytics and reporting
• Sentiment analysis
• Closed-loop feedback management
• Integration with CRM systems and third-party tools
• G2 Rating: 4.5 

16. WebEngage

WebEngage's VoC tool empowers businesses to build feedback forms using a survey builder and target website visitors based on their click activity. Beyond survey widgets, it enables sending notifications for various purposes, such as promoting a product and enhancing its versatility.

Features

• Multi-channel feedback collection (web, mobile, email, SMS)
• Customizable surveys and forms
• Real-time feedback and notifications
• Advanced analytics and reporting
• Customer segmentation and targeting
• Integration with CRM systems and third-party tools
• Automated follow-ups and closed-loop feedback
• G2 Rating: 4.5 

17. TypeForm

Typeform, a user-friendly survey tool, excels in creating branded customizable surveys for optimal responses. With built-in themes, fonts, video, and photo libraries in a sleek interface, it prioritizes beautiful and easy survey design to collect feedback. The application of condition logic, particularly for follow-up questions, enhances its functionality. Additionally, shareable reports facilitate in-depth analysis.

Features

• Customizable surveys and forms with a wide range of question types and design options
• Interactive and conversational survey format to increase respondent engagement
• Multi-channel feedback collection via web, email, and embedded forms
• Real-time response collection and notifications
• Conditional logic for personalized survey paths
• Seamless integration with CRM systems, marketing tools, and other third-party applications
• Mobile-optimized surveys for responsive and accessible feedback collection
• Multi-language support for global reach
• Robust data security and compliance with regulations like GDPR
• G2 Rating: 4.5

18. Formsite

Formsite, a versatile form and survey building tool, seamlessly integrates with various tools like Google Sheets, Dropbox, Salesforce, and Mailchimp. It enables secure online survey distribution through links or website embedding, ensuring responsiveness across all devices, including desktops, phones, and tablets.

Features

• Customizable survey and form templates
• Drag-and-drop form builder
• Multi-page surveys and forms
• Conditional logic and branching
• Multi-channel feedback collection (web, email)
• Real-time response collection and notifications
• Advanced analytics and reporting
• Integration with CRM systems and third-party tools
• Data export and API access
• Secure data storage and encryption
• User management and permissions
• Multi-language support
• Custom branding and white-labeling options
• Compliance with data privacy regulations (e.g., GDPR)
• G2 Rating: 4.4 

19. Qualaroo

Qualaroo provides a customizable survey tool appearing as a widget at the bottom of your website, encouraging quick visitor feedback through polls. Businesses can set triggers based on website actions or patterns, prompting a subtle feedback form for small feedback surveys when activated.

Features

• Customizable survey and feedback templates
• Multi-channel distribution (web, email, mobile)
• Real-time feedback collection and alerts
• Advanced reporting and analytics
• Automated follow-ups and closed-loop feedback
• Integration with CRM systems and other tools
• Multi-language support
• Behavioral targeting and exit surveys
• G2 Rating: 4.3

20. LiveChat

LiveChat, a real-time VoC tool, enables brands to communicate with website visitors via desktop or mobile apps. Through this voice of customer tool, customer service representatives can proactively engage with prospects and customers, assisting in purchase decisions and addressing queries in real time for an enhanced CX.

Features

• Real-time customer feedback collection
• Customizable chat surveys and forms
• Multi-channel feedback (web, mobile)
• Real-time alerts and notifications
• Integration with CRM systems and other third-party tools
• Analytics and reporting on chat interactions
• Sentiment analysis
• Automated follow-ups
• Multi-language support
• Secure data handling and compliance
• G2 Rating: 4.5 

21. SurveyMonkey

SurveyMonkey, an enterprise voice of the customer solution, streamlines creating and sending customer feedback surveys on online survey software. It integrates with CRM tools for seamless reporting and analysis, offering actionable customer insights. The versatile survey tool doubles as a market research tool and supports market research surveys and event surveys, helping in informed business decisions.

Features

• Customizable survey templates
• Multi-channel feedback collection (web, email, mobile)
• Real-time response collection and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups
• Survey logic and branching
• Mobile-optimized surveys
• Multi-language support
• Data security and compliance with privacy regulations
• Rating: 4.4 

Finding SurveyMonkey's free plan too limiting? Check out SurveyMonkey alternatives with greater offerings to use as your voice of customer tool.  

22. Intercom

Intercom's voice of the customer program allows engaging conversations with customers via targeted messages, real-time chat, and website bots. Utilizing data, it re-engages customers through targeted email campaigns, product tours, and personalized help. The customer survey tool uniquely layers self-service, human, and proactive support to optimize customer engagement.

Features

• Real-time customer feedback collection
• Customizable surveys and forms
• Multi-channel feedback (web, mobile, email)
• Real-time alerts and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups
• Sentiment analysis
• Multi-language support
• Secure data handling and compliance
• G2 Rating: 4.5

23. Delighted

Delighted simplifies feedback collection by allowing you to collect VoC data from diverse sources including web surveys, website forms, emails, SMS. It enhances audience management, facilitates customer-centric workflows, and connects stakeholders for a seamless customer experience.

Features

• Multi-channel feedback collection (web, email, SMS)
• Customizable survey templates
• Net Promoter Score (NPS) tracking
• Real-time feedback and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups
• Customer segmentation
• Mobile-optimized surveys
• Multi-language support
• Data security and compliance with privacy regulations
• G2 Rating: 4.7 

24. Usersnap

Usersnap, a customer feedback platform, tailored for SaaS companies, enhances product and service offerings through actionable consumer data collection. It facilitates the sharing of reviews and scores among stakeholders for expedited issue resolution. With readily available customer trend reports, the platform streamlines team decision-making in product and marketing.

Features

• Visual feedback and bug tracking
• Customizable feedback forms
• Multi-channel feedback collection (web, email)
• Real-time feedback and notifications
• Advanced analytics and reporting
• Integration with project management and CRM tools
• Screenshot and annotation tools
• Automated follow-ups
• Customer segmentation
• Multi-language support
• Data security and compliance with privacy regulations
• G2 Rating: 4.6 

25. Alchemer

Alchemer, a VoC tool, helps in conducting market research to identify key customer segments. It tracks customer success with personalized surveys for experience and product feedback. Additionally, it facilitates gathering employee experience feedback, contributing to enhanced employee satisfaction and productivity.

Features

• Customizable survey templates and forms
• Multi-channel feedback collection (web, email, mobile)
• Real-time response collection and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups
• Survey logic and branching
• Mobile-optimized surveys
• Multi-language support
• Data security and compliance with privacy regulations
• Rating: 4.4 

26. QuestionPro

QuestionPro, a customer experience software, identifies promoters and detractors through NPS surveys. It offers a customizable dashboard and detractor recovery for creating excellent user experiences, with surveys shareable via emails and mobile devices. The included ticketing system helps to close feedback loop post-query resolution.

Features

• Customizable survey templates and forms
• Multi-channel feedback collection (web, email, mobile)
• Real-time response collection and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups
• Survey logic and branching
• Mobile-optimized surveys
• Multi-language support
• Data security and compliance with privacy regulations
• G2 Rating: 4.6 

27. SurveyLegend

SurveyLegend is an engaging survey tool that helps in creating interactive surveys and extracting survey data reports. Its features include branching, adding media-rich questions, applying logic, and many more. Each feature is specifically designed to help you gauge user experiences at various points in their relationship with you and use that data to make insightful business decisions.

Features

• Customizable and visually appealing survey templates
• Multi-channel feedback collection (web, email, mobile)
• Real-time response collection and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups
• Survey logic and branching
• Mobile-optimized surveys
• Multi-language support
• Data security and compliance with privacy regulations
• G2 Rating: 4.4 

28. Formstack

Formstack Forms, a versatile online form builder, empowers VoC managers to create web forms effortlessly without coding. Its mobile-friendly forms, embeddable in websites and social media, capture valuable customer feedback. Its integration with web apps like Salesforce and PayPal enhances payment collection and workflow creation.

Features

• Customizable survey templates and forms
• Drag-and-drop form builder
• Multi-channel feedback collection (web, email, mobile)
• Real-time response collection and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups
• Survey logic and branching
• Mobile-optimized surveys
• Multi-language support
• Data security and compliance with privacy regulations
• G2 Rating: 4.4 

29. Nextiva

Nextiva consolidates communication channels, including surveys, voice, video, SMS, and chat, for seamless user experiences. Easy to set up and integrate with sales and productivity tools, it facilitates a comprehensive understanding of both customer satisfaction and employee sentiments.

Features

• Multi-channel feedback collection (web, email, SMS)
• Customizable survey templates
• Real-time response collection and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups
• Survey logic and branching
• Mobile-optimized surveys
• Multi-language support
• Data security and compliance with privacy regulations
• G2 Rating: 4.5 

30. Survio

Survio is a versatile online survey tool to build attractive surveys, collect data, and analyze feedback responses. Available in 16 languages, this feedback management tool not only suitable for collecting customer feedback but also for market research, human resource management, and customer satisfaction management.

Features

• Customizable survey templates and forms
• Multi-channel feedback collection (web, email, mobile)
• Real-time response collection and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups
• Survey logic and branching
• Mobile-optimized surveys
• Multi-language support
• Data security and compliance with privacy regulations
• G2 Rating: 4.4 

31. Qualtrics

Qualtrics is a customer experience management platform that prioritizes understanding customer needs, expectations, and product improvement through natural language processing. It facilitates survey distribution across various channels and offers insights into the voice of the customer, helping in identifying obstacles to delivering a great user experience.

Features

• Customizable survey templates and forms
• Multi-channel feedback collection (web, email, SMS, mobile)
• Real-time response collection and notifications
• Advanced analytics and reporting
• Integration with CRM systems and other tools
• Automated follow-ups and closed-loop feedback management
• Survey logic and branching
• Mobile-optimized surveys
• Multi-language support
• Data security and compliance with privacy regulations
• AI-driven insights and sentiment analysis
• Customer journey mapping and segmentation
• G2 Rating: 4.4

32. Taggbox

Taggbox is the best social media aggregator that allows brands to aggregate reviews of customer's perspective from numerous platforms and embed them on multiple marketing touchpoints. Using Taggbox you get various benefits like customization, moderation, and analytics features to deliver exceptional customer experience.

Features

• Customizable survey and feedback forms
• Multi-channel feedback collection (web, social media)
• Real-time alerts and notifications
• Advanced analytics and sentiment analysis
• Automated follow-ups and closed-loop feedback management
• Integration with CRM systems and other tools
• Multi-language support
• Visual dashboard for key metrics
• G2 Rating: 4.9 

33. Chattermill

Chattermill is a versatile customer feedback platform collecting insights through VoC surveys, social media, and online reviews. It employs AI tools for data analysis, offering valuable insights into customer experience and response trends, with surveys distributed via email.

Features

• Customizable survey creation
• Multi-channel feedback collection (web, email, mobile)
• Real-time alerts and notifications
• AI-driven sentiment analysis and reporting
• Automated follow-ups and feedback management
• Integration with CRM systems and other platforms
• Multi-language support
• Visual dashboard for insights
• G2 Rating: 4.5 

34. Olark

Olark engages with website visitors through live chat, utilizing customer analytics to boost conversions and track leads. It harnesses purchase history, geographic location, and cart contents, empowering customer service to personalize experiences effectively.

Features

• Customizable chat surveys and feedback forms
• Real-time feedback collection via chat
• Instant notifications and alerts
• Basic analytics and reporting
• Automated follow-ups
• Integration with CRM systems and other tools
• Multi-language support
• Secure data handling and compliance
• G2 Rating: 4.3 

35. DeskPro

Deskpro is a versatile helpdesk VoC tool managing customer communication via live chat, social media, and email. Its integration with helpdesk CRM enhances support and retention strategies, while data analysis generates valuable customer experience insights.

Features

• Customizable feedback forms and surveys
• Multi-channel feedback collection (web, email, mobile)
• Real-time alerts and notifications
• Advanced analytics and reporting
• Automated follow-ups and feedback management
• Integration with CRM systems and other platforms
• Multi-language support
• Visual dashboard for key metrics
• G2 Rating: 4.2 

36. Astute

Astute's software solutions integrate feedback technology, closed-loop features, and industry expertise for optimal use of VoC data and to collect feedback. This customer tool enables customer interaction and data collection through actionable surveys, enhancing journeys across touchpoints.

Features

• Multi-channel feedback collection (web, mobile, social media)
• Customizable survey templates
• Real-time feedback and alerts
• Advanced sentiment analysis with AI
• Comprehensive analytics and reporting
• Closed-loop feedback management
• Integration with CRM systems and other business tools
• Dashboard for visualizing key metrics
• Customer journey mapping
• Multi-language support
• Data security and compliance with privacy regulations
• G2 Rating: No listed on G2 

37. Forsta

Forsta, previously known as Confirmit, is a customer experience platform that offers a 5-part VoC program that includes defining business needs, designing a VoC program that fits the needs, listening to the voice of customers, collecting feedback data through a multi-channel platform, and analyzing feedback to respond to customer queries and complaints. The tool is designed to show the ‘big picture’ to brands.

Features

• Customizable survey creation tools
• Multi-channel feedback collection (web, email, mobile)
• Real-time alerts and notifications
• Advanced analytics and reporting
• Automated follow-ups and closed-loop feedback management
• Integration with CRM systems and other platforms
• Multi-language support
• AI-driven insights and sentiment analysis
• G2 Rating: 4.2 

38. Webex Experience Management

Cisco's Webex Experience Management revolutionizes how businesses listen to customer feedback. Using a journey-based approach and predictive analysis, this VoC software enables proactive response to customer sentiment and needs, with real-time insights for continuous improvement in customer experience.

Features

• Customizable survey and feedback forms
• Multi-channel feedback collection (web, email, mobile)
• Real-time notifications and alerts
• Advanced analytics and reporting
• Automated follow-ups and feedback management
• Integration with CRM systems and other tools
• Multi-language support
• Visual dashboard for key insights
• G2 Rating: 4.3 

39. Pulse Insights

Pulse Insights is a customer experience platform that enables businesses to effortlessly create personalized customer experiences with quick deployment of micro surveys. Shareable across multiple platforms, its real-time insights and robust reporting help in driving business growth and overall experience.

Features

• Customizable micro-surveys and feedback forms
• Multi-channel feedback collection (web, email, mobile)
• Real-time alerts and notifications
• Advanced analytics and reporting
• Automated follow-ups and closed-loop feedback
• Integration with CRM systems and other platforms
• Multi-language support
• Visual dashboard for insights
• G2 Rating: 4.3 

40. Hotjar

Hotjar integrates various user experience tools, enabling the creation of heatmaps and session tracking. However, unlike Survicate and Qualaroo, Hotjar lacks feedback analysis and reporting features that can hinder businesses from extracting valuable insights and identifying trends.

Features

• Customizable survey and feedback forms
• Multi-channel feedback collection (web, mobile)
• Real-time alerts and notifications
• Advanced analytics and heatmaps
• Automated follow-ups and feedback management
• Integration with CRM systems and other tools
• Multi-language support
• Visual dashboard for user behavior insights
• G2 Rating: 4.3 

However, businesses can look for Hotjar alternatives that offer more than just website feedback collection and user behavior analytics. 

Other Voice of Customer Survey Tools You Can Try

Apart from the tools that we have discussed above, there are several other voice of customer tools that can help you listen to what your customers are saying, capture their feedback, and get actionable insight to improve customer satisfaction and their overall experience. Let's look at them.

• Mopinion: Mopinion is a voice of the customer platform that focuses on collecting real-time feedback across digital platforms and in-store/call center environments, catering to enterprises and small businesses with a digital-first approach to boost customer lifetime value.

• Zendesk: It lets you respond to customer complaints at scale, leveraging data and analytics to measure CX metrics like Customer Effort Score and CSAT accurately. Zendesk's Voice of Customer survey tool is designed to ensure businesses deliver excellent customer service.

• InMoment: It collects customer data through VoC surveys and real-time chats. The customer data is then combined to generate reports available on the VoC platform. 

• NiceSatmetrix: It allows listening to the voice of the customers across different platforms, combining direct and indirect feedback to empower customer service agents to act quickly.

• SalesForce: This software helps transform enterprise-level processes comprehensively, from sales and services to finance and marketing, through a digital revolution on a connected platform.

• Crowdsignal: It allows businesses to collect customer experience data through website surveys and email, with the ability to filter and create reports in various formats, including Excel, PDF, Google Docs, CSV, and XML. 

• Wufoo: It helps build online forms for customer feedback collection and automatically builds the backend, database, and scripts that you would need to make the collection of data and its accessibility more convenient.

• Customer Thermometer: This voice of the customer tool is one of the best survey apps that allows customers to respond to surveys directly from emails, providing real-time tracking and integration with popular software tools.

• Verint ForeSee: It is a multi-channel VoC tool that collects and merges data silos from various sources such as chat sessions, website feedback, surveys, and digital participation into a single view measuring conversion, customer loyalty, and other metrics.

• Honestly: Honestly is a SaaS platform for service-oriented companies, offering web integration, chat services, email, and QR code solutions for collecting and analyzing customer data.

Listen to the Voice of Your Customers with Zonka Feedback

Depending on how far along you are in your VoC program, you can choose a VoC survey tool and make great strides. Voice of customer tools that offer your preferred distribution channels, easy integrations, and powerful analytics capabilities can significantly enhance your feedback program.

Zonka Feedback is an all-encompassing VoC platform that lets you listen to the voice of your customers at each touchpoint in the customer journey to paint a holistic picture. The tool is equipped with AI-powered features like Sentiment Analysis and Text Analysis that help to analyze your feedback data and bring out meaningful information. The customer experience management platform enables you to actually listen to the voice of customers and take appropriate actions at the right time to close the feedback and build amazing experiences for your customers.

It also offers a free trial. Sign up for a 14-day free trial or simply try out our free plan to explore this voice of customer survey tool. Our teams have created VoC programs for enterprises in various industries like retail, healthcare, restaurant, hospitality, e-commerce, and more and have helped me measure and improve customer experiences and boost their overall business growth.

Schedule a demo and give us a chance to help you transform CX and boost your business growth.