21 Best Survey Builders & Tools (With Free Alternatives) to Collect Feedback

Capturing and understanding customer feedback is important for any business striving to enhance its products or services. In today's competitive landscape, leveraging efficient survey builders and tools is the cornerstone of insightful feedback collection. From intuitive interfaces to diverse functionalities, these tools empower businesses to gather, analyze, and act upon customer insights.

In this article, we will look at the best survey builders and tools, based on their features and pricing. We will also look at their free alternatives so that you can choose your preferred tool based on your needs and start collecting feedback.

TL;DR

• Survey builders are online tools or software designed to create, distribute, and analyze surveys or questionnaires for collecting customer feedback, market research, employee evaluations, and other data collection forms.

• Some of the best online survey builders include Zonka Feedback, Paperform, Quick Tap Survey, SurveyMonkey, and Qualtrics among others.

• Among the list of free survey makers available, notable options include Google Forms, Microsoft Forms, FreeOnlineSurveys, Alchemer, Jotform, and Forms.app, among others.

• When selecting a survey builder, look for a survey tool with customizable templates, various features, ease of use, compatibility, visual analytics, integrations, security compliance, and trial options.

• Zonka Feedback is a powerful online customer survey tool that offers creating various survey types, sharing them across multiple channels, and analyzing results to take action and close feedback loop. Sign up for a 7-day free trial or schedule a demo to create a survey and collect customer feedback.

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Top Survey Builder Tools & Software

Let us directly look at the top survey builder tools and software that can cater to your survey data collection needs.

1. Zonka Feedback - Best Online Survey Builder

Zonka Feedback stands out as the ultimate survey builder tool, offering a comprehensive suite for crafting diverse customer experiences. From NPS surveys, CES surveys, and CSAT survey collection to other versatile surveys like anonymous surveys, beta testing survey, product feedback surveys, etc., and polls, and quizzes, it’s your all-in-one feedback powerhouse.

This online survey software not only lets you create online surveys but also offers advanced reporting and analytics for data visualization. You can leverage its survey logic and branching and capture the most accurate responses from multiple channels including websites, emails, in-app interfaces, and more from survey participants ensuring comprehensive and accurate customer feedback collection.

Key Features

• Leverage fully customizable 100+ ready-to-use survey templates and 30+ question types to gather feedback of any kind such as product feedback, website feedback, customer service feedback, event feedback, and more to measure customer satisfaction.

• Utilize skip logic, redirection, answer piping, themes, and multiple languages for dynamic surveys.

• Enhance survey data richness by passing custom data, pre-filling fields, and enriching reports.

• Reach audiences through multi-channel distribution like website surveys, email surveys, SMS surveys, mobile forms, and even offline surveys for comprehensive feedback.

• Employ feedback widgets, pop-up surveys, feedback button, and more for diverse feedback collection and enhanced user engagement.

• Seamlessly integrate with various tools like Salesforce, Zendesk, Freshdesk, Zapier, Slack, Google Analytics, Mailchimp, and more to trigger surveys for a unified feedback approach.

• Leverage automation to set alerts, response notifications, tags, tasks, and segment contacts for efficient team collaboration.

• Utilize comprehensive reporting and analytics for in-depth response analysis.

Pricing

• Starts at $49/month

• Free trial and free version available

2. Paperform - Powerful Survey Creator

Paperform is among the most popular online survey tools that offer intuitive form creation and customization for seamless survey design. Its user-friendly interface and diverse question types simplify data collection.

Key Features

• Easily create surveys using android survey app with customizable templates.

• Implement logic-based branching for personalized user experiences.

• Collect payments seamlessly within surveys.

• Share multiple surveys via different platforms and embed them anywhere.

• Gain insights through real-time analytics and detailed reporting.

Pricing

• Starts at $24/month

• Free trial available

3. Quick Tap Survey - Offline Survey Maker

QuickTapSurvey is an online survey maker that excels in offline data collection and real-time analytics. Its mobile-friendly design and customizable surveys offer unparalleled convenience in gathering customer feedback and delivering location based CX.

Key Features

• Collect data with offline surveys of this survey tool without an internet connection, most suitable for field research.

• Create tailored online forms with a variety of survey questions and branding options.

• Seamlessly sync survey responses in real-time when back online for immediate analysis.

• Convert tablets into kiosk stations for on-site survey administration.

• Access detailed analytics for actionable insights on the go.

Pricing

• Starts at $41/month

• Free trial available

4. SurveyMonkey - Feature-rich Online Survey Builder

SurveyMonkey is a survey tool that offers a diverse range of question types, including Likert scales, multiple-choice, open-ended, and rating scales, catering to various survey needs. With this survey platform, you can gather data effortlessly online and offline via mobile devices.

Key Features

• Create online surveys effortlessly with survey templates and a user-friendly drag-and-drop editor.

• Share via email, social media, SMS, or embedded links with trackable responses and reminders.

• Generate real-time reports, filter responses, and use text analysis for deeper insights.

• Seamlessly integrate with CRM, email marketing, and data analysis software for streamlined operations.

Pricing

• Starts at $25/month

• Free trial and a basic free plan are available

While highly versatile, SurveyMonkey may lack certain features ideal for measuring overall customer satisfaction or creating recurring customer surveys. Hence, check out these SurveyMonkey alternatives that could offer comprehensive solutions for these specific needs.

5. Qualtrics - Experience Management Survey Creator

Qualtrics is a top-tier enterprise survey software, offering powerful tools and extensive capabilities for sophisticated data collection and analysis. Renowned for its scalability and adaptability, Qualtrics empowers enterprises with unparalleled survey solutions, ensuring robust data-driven insights for informed decisions.

Key Features

• Access over 100 question types and 50+ customizable templates for versatile survey creation.

• Utilize display logic, email triggers, and branching options for existing surveys and sophisticated survey design.

• Choose from 30+ graph types in real-time reports and easily send data exports to CSV or SPSS formats.

Pricing

• Contact their team to get pricing information

• Free trial and free version with limited features available

6. Survicate

Survicate is an online survey tool that empowers targeted surveys across multiple website sections and email questionnaires for diverse customer segments. With a library of predefined surveys, it simplifies effective survey creation while offering robust dashboarding for analyzing active survey reports, NPS analysis, and versatile data exporting options.

Key Features

• Access easy-to-build online surveys and pre built survey templates for seamless survey generation.

• Cater to diverse target audience with multilingual survey capabilities, ensuring broader reach and inclusivity.

• Seamlessly integrate with Salesforce, Slack, Microsoft Teams, and more, enabling streamlined workflows and data management.

Pricing

• Starts at $53/month

• Free trial available

7. Mopinion

Mopinion stands out as an exceptional online survey maker, specializing in user feedback and experience management. Its powerful features like drag-and-drop interface, question routing, and comprehensive analysis empower you to collect information effectively.

Key Features

• Effortlessly build personalized surveys using intuitive drag-and-drop functionality.

• Deploy passive and active feedback forms across various digital platforms.

• Capture insights visually for a more engaging survey experience.

• Create intricate surveys with question routing for more nuanced data collection.

• Utilize powerful analytics like text and sentiment analysis for comprehensive insights.

Pricing

• Starts at $259/month

• Free trial available

8. AskNicely

AskNicely is an online survey maker that specializes in daily feedback collection through one-off surveys. Seamlessly integrated with CRMs, it enables regular sampling and quick way to collect responses directly within your CRM, with a distinct focus on Net Promoter System.

Key Features

• Conduct daily surveys for ongoing honest feedback collection.

• Initiate automated actions based on survey responses.

• Seamlessly integrate with CRMs for setting up regular surveys and quick responses.

• Specialized emphasis on Net Promoter Score (NPS) surveys for comprehensive insights.

Pricing

• Contact their team for pricing information

9. Zoho Survey

Zoho Survey stands out smartly in its suit and tie, boasting advanced form restrictions and a comprehensive suite of features within the Zoho app ecosystem. Its drag-and-drop interface and diverse form field types offer impressive flexibility in collecting customer feedback.

Key Features

• Utilize a drag-and-drop interface with 30+ form field types, including Net Promoter Score, images, signatures, and files.

• Manage surveys with various settings like rules, skip logic, terms, timers, passwords, and IP restrictions.

• Explore detailed responses, graphics, charts, and customizable reports, including cross-tab insights.

• Seamlessly link with Zapier for logging responses and email marketing tool integration to streamline workflows.

Pricing

• Starts at $7.20/month

• Free trial and free plan available

10. Sogolytics

Sogolytics, formerly known as SoGoSurvey, is a survey maker that offers enterprise-grade survey software known for its user-friendly interface. With a wide array of survey templates, customizable question types, and distribution options, it simplifies survey creation and data analysis for businesses.

Key Features

• Seamlessly export survey data to Excel and CSV formats for comprehensive analysis and reporting.

• Utilize AI capabilities for question creation and editing, enhancing survey customization.

• Access tools for segmenting data and visualizing survey results, facilitating comprehensive analysis and insights generation.

Pricing

• Starts at $25/month

• Free trial available

11. Retently

Retently, designed for businesses of all sizes, specializes in Net Promoter Score surveys. This intuitive platform excels in audience segmentation, customized survey creation, and multi-channel feedback collection.

Key Features

• Set up automated survey campaigns and efficiently route questions for enhanced engagement.

• Segment audiences effectively for targeted survey distributions and personalized feedback collection.

• Collect feedback across multiple channels, allowing comprehensive data collection and insights aggregation.

Pricing

• Starts at $25/month

• Free trial available

Free Online Survey Makers

If you want to explore online survey builders that offer basic yet functional features for gathering customer insights without any financial commitments, here are our best free survey tools that you can explore.

12. Google Forms - Best Free Survey Maker

Google Forms is a free online survey tool that offers unlimited surveys, questions, and quick way to collect responses without any paid version restrictions. Its seamless integration with Google Sheets allows easy data export, making it a reliable choice for comprehensive survey creation and management.

Key Features

• Create unlimited surveys and questions to accommodate extensive data with unlimited responses.

• Effortlessly export data to Google Sheets for streamlined analysis and data management.

• Incorporate skip logic, images, videos, and other media elements to enhance survey interactivity and engagement.

• Allow multiple collaborators to work simultaneously on surveys, fostering teamwork and collective input.

13. Microsoft Forms

Microsoft Forms is a leading free survey maker, providing rich functionalities without premium restrictions. With seamless integration into the Microsoft ecosystem, it offers diverse question types and effortless data analysis, making it an excellent choice for comprehensive surveys.

Key Features

• Seamlessly integrates with Microsoft tools, enhancing collaboration and data management.

• Offers diverse question formats for comprehensive survey design and data collection.

• Simplifies data analysis processes, enabling easy insights extraction and reporting.

14. FreeOnlineSurveys

FreeOnlineSurveys is a free online survey maker that helps you create surveys, quizzes, forms with a diverse range of question types and personalized features. Its responsive design ensures accessibility across all devices, enabling seamless survey creation and participation.

Key Features

• Varied question types like multiple choice, Likert scales, and Net Promoter Score for comprehensive survey design.

• Features for personalized questionnaires, including page logic and text piping.

• Instant notifications via email or Slack upon each survey response.

• Access surveys conveniently from any device for flexible participation.

• Monitor respondent engagement and send reminders for improved participation.

15. Alchemer's Free Survey Maker

Alchemer, formerly SurveyGizmo, is a survey software that helps you create online surveys with an array of question types and filtering options for tailored surveys. It has notable automation capabilities that help you perform dynamic question piping and get response-triggered notifications.

Key Features

• Create dynamic experiences with conditional branching, skip logic and quota control.

• Utilize heatmaps, sliders, and advanced matrices for detailed data collection.

• Apply custom themes and white labeling for personalized surveys.

• Generate real-time reports with customizable visualizations.

• Seamlessly sync data with Salesforce, Slack, and Google Analytics for enhanced value.

16. Jotform

Jotform is a free survey maker that is recognized for its user-friendly interface and extensive customizations. Its versatile features and intuitive design make it a go-to choice for robust survey creation and management.

Key Features

• Perform complex mathematical operations within forms based on user inputs.

• Generate personalized PDF reports tailored to form responses.

• Ensures secure data transmission adhering to HIPAA regulations.

• Create and manage forms conveniently via mobile devices.

• Adjust payment options based on user selections or responses.

Paid Plan Pricing

Starts at $34/month

17. Forms.app

Forms.app stands out as an exceptional free survey maker, offering intuitive features and a user-friendly interface. With robust functionalities, it simplifies survey creation for diverse needs.

Key Features

• Access a variety of customizable templates for tailored survey designs.

• Implement conditional logic to create dynamic forms based on user inputs.

• Seamlessly export data to CSV, Excel, or Google Sheets for comprehensive analysis.

• Ensures mobile-friendly surveys for convenient user access across devices.

• Create surveys in multiple languages to reach diverse audiences effectively.

Paid Plan Pricing

Starts at $25/month

18. Smart Survey

SmartSurvey stands out as an exemplary free survey maker, helping you gauge customer experience, employee engagement, market research, and more. Its user-friendly platform offers an array of features for seamless survey creation and distribution.

Key Features

• Offers online surveys and web forms catering to various survey needs.

• Facilitates easy survey sharing through integrated distribution channels.

• Provides immediate access to survey responses, accompanied by visual summaries for quick and valuable insights

Paid Plan Pricing

Starts at $32/month

19. Typeform

Typeform is another popular free survey maker that offers customizable designs and unlimited surveys. With the ability to embed responses and personalize surveys, it forges stronger connections with respondents.

Key Features

• Tailor surveys with unlimited questions with no response limits and personalized branding for an enhanced visual appeal.

• Embed respondent inputs into subsequent questions for personalized survey experiences.

• Easily export survey data for comprehensive analysis and reporting.

• Track survey performance and conversions to gauge respondent engagement and effectiveness.

Paid Plan Pricing

Starts at $25/month

20. QuestionPro

QuestionPro, a web-based survey application catering to small and medium-sized businesses, simplifies online survey creation. With a lot of survey templates and diverse question options, it facilitates easy deployment via email or integrated popups, ensuring broad respondent reach.

Key Features

• Offers over 30 varied question types for comprehensive survey designs.

• Make surveys in multiple languages for wider respondent accessibility.

• Access real-time and customizable dashboards for immediate insights and data visualization.

Paid Plan Pricing

Starts at $99/user/month

21. SurveyPlanet

SurveyPlanet stands out as a versatile free survey creator, offering custom themes, pre-written and customizable questions, and a responsive design. Featuring question branching, multi-language support, and live survey previews during the survey building process, it provides a user-friendly experience.

Key Features

• Instantly generates automatic dashboards to uncover insights quickly.

• Offers customizable themes and questions for tailored surveys.

• Provides an intuitive interface and live survey previews for seamless survey creation experiences.

Paid Plan Pricing

Starts at $20/month

How to Select an Online Survey Builder?

Selecting an online survey builder involves considering several factors to ensure it aligns with your specific needs. Look out for these features in your survey maker:

• Customizable Templates Library: Seek a survey builder offering a diverse template selection that allows extensive customization to tailor each survey template according to specific survey needs.

• Features and Functionality: Ensure the survey tool offers a range of question types, logic, and analytics, alongside design features like customizable themes, fonts, and color schemes for creating surveys.

• Ease of Use: Look for an intuitive interface that allows easy customization of survey layouts and provides a user-friendly experience.

• Accessibility and Compatibility: Opt for platforms that support mobile responsiveness and provide various design options compatible across different devices and screen sizes.

• Visual Data Analysis: Opt for platforms offering intuitive dashboards with multiple chart types for effective data visualization and analysis.

• Integration Possibilities: Ensure the tool supports necessary integrations with apps like Google Sheets or ticket management systems for enhanced functionality.

• Security and Compliance: Verify that the design customization and templates adhere to data security measures and comply with privacy regulations.

• Trial or Demo: Utilize trial periods or demos to test the design options, template variety, and customization capabilities to ensure they align with your requirements.

Zonka Feedback Survey Maker

That being said, Zonka Feedback is one such powerful customer feedback tool that is feature-rich and remarkably user-friendly. Upon signing up, you gain access to an extensive collection of survey templates that can be easily modified to suit your needs. Once your survey is ready, you can effortlessly distribute it across your chosen channels.

You can then analyze your survey responses, identify trends, and pinpoint areas requiring immediate attention or improvement. With these actionable insights in hand, you're empowered to make informed decisions and enhance your customer experience strategy effectively.

Sign up for a 7-day free trial and get started with collecting feedback to drive meaningful improvements and strengthen your customer relations today!